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Pros and Cons of LinkedIn Marketing

Social media recently delivered one heckuva scare when Facebook and its various subsidies (such as Instagram and WhatsApp) went dark for a good portion of a day. As Zuckerberg...... More »

Pros and Cons of Twitter Marketing

Last week, we explored some of the pros and cons of marketing your small business on Facebook. Although there are a few drawbacks – namely, cost and time –...... More »

What Is Lean Marketing?

Despite what Aesop’s The Tortoise and the Hare taught us, slow and steady doesn’t always win the race – especially in marketing. Trends come and go. Customer preferences and...... More »

What Is Scarcity Marketing?

Act now! Ending soon! Offer limited to stock on hand! All of the above phrases are examples of scarcity marketing – a marketing tactic that involves tapping into people’s...... More »