Financial Services Are Digitizing. Their Marketing Should, Too
When was the last time you physically walked into a bank, a wealth management firm or your broker’s office? If you’re like most people, the answer is probably “not...... More »
When was the last time you physically walked into a bank, a wealth management firm or your broker’s office? If you’re like most people, the answer is probably “not...... More »
Fintech firms might hesitate to market on social media. And there’s no shortage of reasons why: The content your firm generally creates doesn’t translate well to Twitter posts and...... More »
Every small business has a story to tell. Betty started a gluten-free bakery because her daughter was diagnosed with celiac disease. And Conrad opened a bed and breakfast because...... More »
If we told you there was a way you could increase your small business’s return on investment (ROI) 13-fold, would you be willing to try it? For all who...... More »
If you had to wager a guess, how many searches do you think Google processes each day? If your number was upwards of 5 billion, you’re on the right...... More »
Advertising and marketing are not the same. Marketing encompasses many different strategies. Your blog, website and social media platforms are all types of marketing. So are your email and...... More »
Email is the single best marketing strategy for your small business. Period. End of story. If you can only do one single thing to promote your brand, email marketing...... More »
One of the most important concepts to understand as you’re marketing your business is your value proposition. Imagine you’re visiting the in-laws in a small town a few states...... More »
Who is your target market? If you said “everyone,” you’re probably wrong. As a small business, you can’t market to everyone. You don’t have the time or the money....... More »
Have you ever seen a stand-up comic utterly tank it on stage? It’s not pretty. Maybe the crowd expected young and hip but got old and cranky. Or they...... More »