Many financial services are beginning to prioritize DE&I marketing. Are you one of them? DE&I stands for “diversity, equity and inclusion.” Sometimes it’s also called DEI. And sometimes it’s...... More »
The world is a diverse place, and your business’s marketing should reflect that. Diversity, equity and inclusion (DE&I, DEI, or more recently, when including accessibility, DEIA) marketing is an...... More »
If LinkedIn were a cereal, it would be Bran Flakes. Useful? Absolutely. Appetizing? Eh … LinkedIn describes itself as “the world’s largest professional network on the internet.” It’s a...... More »
If you are (or run) a Registered Investment Advisor (RIA), you know how important it is to instill trust in your clients from the first point of contact. And...... More »
If you have a brick-and-mortar location, Google Maps is about to become your new BFF. But first, you need to introduce yourself. Businesses don’t just appear randomly on Google...... More »
If your business has brick-and-mortar locations, you need to approach search engine optimization (SEO) a bit differently than you would if you were online-only. Optimizing for local SEO leads...... More »
As a business marketer, you spend a lot of time trying to figure out what your customers want. But that’s only part of the job. You also must figure...... More »
Data privacy is a large (and growing!) concern in all industries, but it’s an especially big pain point for financial services customers. That’s for a good reason: If they...... More »
When Google introduced voice search way back in 2011, it was more of a novelty than anything. The Siri voice-activated virtual assistant — an independent app until Apple bought...... More »
Digital marketing might be many things, but static is not one of them. Think of where we were just 10 years ago. The average internet connection was 8.6 Mbps...... More »