How Does Content Marketing Help Small Businesses?
If you’ve been laboring under the delusion that content marketing is “just blogging,” allow us to knock your collective socks off. It’s not. At all. For all intents and...... More »
If you’ve been laboring under the delusion that content marketing is “just blogging,” allow us to knock your collective socks off. It’s not. At all. For all intents and...... More »
Small business marketing can be difficult on a good day. On a bad day, it can seem downright impossible. How do you generate leads? How do you qualify them?...... More »
2020 (to be known henceforth as The Year That Shall Not Be Named) has left the building. And we sincerely hope the door hit it you-know-where on its way...... More »
These days, anyone from tech-illiterate octogenarians to literal children can create a website. Programs such as Wix and Squarespace hold your hand through the entire process, allowing you to...... More »
When it comes to using PDFs on your small business website, there are two schools of thought: “absolutely” and “no, never.” Proponents say PDFs make it easier to disseminate...... More »
Pop quiz: How long does it take the average person to form an opinion about your website? Fifteen seconds? Ten? Three? Try 50 … milliseconds. You read that right....... More »
Most of the country has been a bit … er, distracted in 2020, so it might have escaped your notice that the clock is winding down on this absolute...... More »
No marketing missive, no matter how big or small, is complete without some kind of call to action (henceforth known as a CTA). This is your end game —...... More »
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
Your content game is strong. Your small business website has a blog. You have pages on all the common social media platforms (and maybe a few of the less...... More »