Warm Up Your Business Marketing With Heatmaps
You already know how important it is to have a business website, but do you know how your audience is using it? Can you easily see what is performing...... More »
You already know how important it is to have a business website, but do you know how your audience is using it? Can you easily see what is performing...... More »
A/B testing (sometimes called split testing) is probably the simplest marketing experiment in existence. All it involves is showing half of your audience one thing and the other half...... More »
Audience segmentation is the process of dividing your audience up into different groups (segments) to provide a more tailored approach to marketing. Done correctly, audience segmentation allows you to...... More »
Who is your target market? If you said “everyone,” you’re probably wrong. As a small business, you can’t market to everyone. You don’t have the time or the money....... More »
How is your latest marketing campaign going? We’re not looking for adjectives like “decent,” “pretty well” or “fantastic.” We want specifics. What’s your conversion rate? How many opens are...... More »
Who are you targeting with your marketing campaigns? Is it a 70-year-old retiree in Boca Raton or a 30-something professional in Manhattan? If you close your eyes right now,...... More »
You probably think you have your social media strategy and process down pat. You create cleverly crafted tweets, you share thoughtful, non-salesy posts, and you aren’t above a bit...... More »
If knowledge is power, then when it comes to your small-business website, web analytics is your gym. Programs that allow you to collect, review and analyze all your data...... More »
As a small business, one of the most powerful tools at your disposal is technology. The majority of small and medium business owners are already onto this, of course. According...... More »
If we asked you how much money your small business made last month, you’d be able to tell us. If we asked you how much one particular campaign made...... More »