Nurturing Prospects: How to Go From Cold Email to First Phone Call
Mary is a 34-year-old professional from Baton Rouge. At a recent trade show, she dropped her business card in the glass bowl on your table for the opportunity to...... More »
Mary is a 34-year-old professional from Baton Rouge. At a recent trade show, she dropped her business card in the glass bowl on your table for the opportunity to...... More »
How many emails do you delete each day without opening them? 10? 50? 100? Behind every email you casually throw in your virtual trash can, there’s a small business...... More »
For small business owners, there are few images as sad as an abandoned shopping cart. Your customer carefully selected the goods and services they put in their cart. They...... More »
Pretend you’re trying to lure in a stray cat. How would you go about it? You’re not going to run toward it, arms flailing and screaming “Here, kitty, kitty”...... More »
Small business marketing can be difficult on a good day. On a bad day, it can seem downright impossible. How do you generate leads? How do you qualify them?...... More »
2020 (to be known henceforth as The Year That Shall Not Be Named) has left the building. And we sincerely hope the door hit it you-know-where on its way...... More »
How many marketing emails do you get each day? How many do you open? How many do you act upon? If you’re like most people, the number of marketing...... More »
How many emails do you get each day? OK. Have that number? Now, how many of them do you immediately delete without opening? If you’re like most people, those...... More »
As a small business, one of the most powerful tools at your disposal is technology. The majority of small and medium business owners are already onto this, of course. According...... More »
No one ever said being a small business owner was easy. If it was easy, everyone would do it. You’re not only dealing with the day-to-day operations, you’re also...... More »