How to Experiment With Your Marketing Strategies
In the words of science fiction author Ray Bradbury, “Life is trying things to see if they work.” And the same can be said for business marketing, where experimenting...... More »
Does Word of Mouth Still Have a Place in Business Marketing?
Despite how much money gets plowed into other types of marketing each year, the answer to this blog’s title is still a rhetorical question. The obvious answer is “Yes,...... More »
Financial Services Are Digitizing. Their Marketing Should, Too
When was the last time you physically walked into a bank, a wealth management firm or your broker’s office? If you’re like most people, the answer is probably “not...... More »
Business Marketing 101: Can Blog Posts Really Bring in Customers?
If we told you there was a way you could increase your small business’s return on investment (ROI) 13-fold, would you be willing to try it? For all who...... More »
Business Marketing 101: What Role Does Advertising Play?
Advertising and marketing are not the same. Marketing encompasses many different strategies. Your blog, website and social media platforms are all types of marketing. So are your email and...... More »
Business Marketing 101: How Does Email Marketing Work?
Email is the single best marketing strategy for your small business. Period. End of story. If you can only do one single thing to promote your brand, email marketing...... More »
What Is Your Business’s Value Proposition?
One of the most important concepts to understand as you’re marketing your business is your value proposition. Imagine you’re visiting the in-laws in a small town a few states...... More »
Business Marketing 101: How to Capture Prospects’ Information
Who is your target market? If you said “everyone,” you’re probably wrong. As a small business, you can’t market to everyone. You don’t have the time or the money....... More »
What Is Inbound Marketing?
In marketing, we talk a lot about getting your brand out in front of the masses. After all, that’s how you make the big bucks, right? While that traditional...... More »
What Is Continuous Discovery, And How Do You Implement It?
Imagine you’re in the market for a new house. You find one in a desirable neighborhood, but the school district isn’t the best. The master bedroom is aces, but...... More »