Is 2022 the Year You Hire a Small Business Marketing Agency?
We see you, small business owners. The ones who missed out on Mee-Maw’s famous pumpkin pie and Uncle Joe’s “special” eggnog at Thanksgiving because you had to finalize the...... More »
Why Small Business Saturday Is So Important This Year
We’re just days away from Small Business Saturday. Hopefully your halls are sufficiently decked, and the welcome mat is just waiting to be rolled out. (If not, stop reading...... More »
What Is Short-Lived Marketing?
On the surface, short-lived marketing (aka ephemeral marketing) is pretty self-explanatory. It’s a “here today, gone tomorrow, don’t blink or you’ll miss it” type of strategy – a response...... More »
10 Years of Mischa: Our Favorite Advice for Small Businesses
This month, Mischa Communications turned the big 1-0. And when you’ve been around as long as we have, you tend to have a lot to say. In our trips...... More »
4 Tips for Business-to-Business (B2B) Marketing
Most of the time when we talk about small business marketing, we’re talking about business-to-customer (B2C). You have a product or service, and you’re marketing it directly to the...... More »
12 Ways You Should Prepare for Small Business Saturday 2021
We’re already midway through October, which means the holidays are right around the corner. And the holiday that you should be most concerned about right now isn’t Halloween, Thanksgiving...... More »
Pros and Cons of LinkedIn Marketing
Social media recently delivered one heckuva scare when Facebook and its various subsidies (such as Instagram and WhatsApp) went dark for a good portion of a day. As Zuckerberg...... More »
Pros and Cons of Twitter Marketing
Last week, we explored some of the pros and cons of marketing your small business on Facebook. Although there are a few drawbacks – namely, cost and time –...... More »
Pros and Cons of Facebook Marketing
The perfect marketing channel does not exist. If it did, everyone would be using it … and this blog wouldn’t need to exist. You have plenty of ways to...... More »
What Is Scarcity Marketing?
Act now! Ending soon! Offer limited to stock on hand! All of the above phrases are examples of scarcity marketing – a marketing tactic that involves tapping into people’s...... More »