5 Ways to Make a Louder Call to Action
“Click here.” “Buy now.” “Learn more.” All of these phrases are calls to action (CTAs) — but are they the best they can be? You’re not sending out marketing...... More »
“Click here.” “Buy now.” “Learn more.” All of these phrases are calls to action (CTAs) — but are they the best they can be? You’re not sending out marketing...... More »
If you want to win at affiliate marketing, you have to work well with others. In a nutshell, affiliate marketing is the process of partnering with someone else to...... More »
If you’ve been a business marketer for more than two minutes, you’ve probably heard the saying “content is king.” The term originated from an essay by the same name...... More »
The idea of “gamification” has had a meteoric rise in marketing and product development over the past few years. With gamification, you use rewards, competitions, and games to get...... More »
The goose is picked clean, Aunt Jeannie’s brick of a fruitcake has been discreetly thrown in the trash, and the long week between Christmas and New Year’s Day has...... More »
We’ve (almost) made it through another year. You’ve survived all of the punches thrown your way, from inflation to supply-chain shortages to staffing snafus. As we edge closer to...... More »
You already know how important it is to have a business website, but do you know how your audience is using it? Can you easily see what is performing...... More »
This is not a drill: Small Business Saturday 2022 is this Saturday. Ideally, your halls are decked, your deals are set, and you’re ready to warmly welcome your customers...... More »
Customer referrals are an excellent way to bring in people who might otherwise be outside of your target market. By the numbers, referral marketing programs are wildly successful. More...... More »
In the simplest of terms, user-generated content (often called just “UGC” by marketers) is the process of allowing and encouraging your current customers to advocate for your brand. Like...... More »