As a small business owner, you want exposure wherever exposure is available. Whether it’s social media, pay-to-play advertisement or even IRL marketing strategies (guerrilla marketing, anyone?), the more visibility...... More »
Let’s talk about guerrillas. They’re independent, often out-manned fighters who band together against a bigger, more prepared enemy using surprise, ambush, sabotage and hit-and-run tactics to accomplish their goals....... More »
There was a time, not so long ago, when business cards were ubiquitous. You couldn’t go much further than the corner café without someone pressing a 3.5 x 2-inch...... More »
Don’t look now, but Amazon has just taken another giant step in its neverending question to dominate retail. Amazon on Sept. 17 launched Amazon Storefronts, designed for U.S.-based small...... More »
Stop us if you’ve heard this one: “A politician walks into a nondescript farm-to-table restaurant named after a scarlet female fowl …” Oh, so you already know about Sarah...... More »
It’s a common problem for business owners across the globe: You have a big idea and a small budget. You’ve probably spent a ton of time thinking of solutions...... More »
Small business owners are a diverse lot. Some of you have a fancy business degree from a fancier university; others haven’t seen the inside of a classroom since shortly...... More »
Small business is increasingly going electronic. But is the switch from brick-and-mortar locations to e-commerce cause for concern? According to a recent Gallup poll, 15 percent of small business owners...... More »
Imagine you just moved to a new city. You’d love for someone to recommend the best restaurant, the most dependable babysitter or the most reliable mechanic – but you...... More »
Social media: Done correctly, it’s a fantastic marketing tool for your small business. However, when done the wrong way, you can sully your brand and send customers packing. That’s...... More »