Imagine that you’re placing a help wanted ad for your small business’ ideal customer. What does it say? If your only qualifications are “breathing” and “has valid credit card,”...... More »
Do you remember “mail”? No, not the electronic kind that shows up incessantly on your smartphone, but real mail, brought to you come rain, snow, sleet or hail by...... More »
A website is a must-have for any small business, but just having it isn’t enough. You’ve got to get your customers excited about it. You have to keep them...... More »
The now-iconic McDonald’s jingle. The Netflix start-up sound. NBC’s three chimes. All of these are examples of audio branding — and we bet you can hear them in your...... More »
Business marketing is a complex field, but when you boil it down, your main goal is to position your brand as No. 1. You want to be the financial...... More »
A new year is here, all sparkly and filled with potential. It’s a time when we believe anything is possible and vow to be the best versions of ourselves...... More »
E-commerce isn’t necessarily a large part of your small business’ plan – but it should be. By 2021, e-commerce is expected to have 2.14 billion global buyers and account...... More »
Imagine two competing restaurants. One has a menu the size of a newspaper that includes everything from prime rib to pizza to pancakes. The other only serves fried chicken....... More »
Who are you targeting with your marketing campaigns? Is it a 70-year-old retiree in Boca Raton or a 30-something professional in Manhattan? If you close your eyes right now,...... More »
Marketing your small business online can seem like a daunting task when you’re first getting started. You’ve got to learn different platforms, hone your message … there’s just a...... More »