Does Word of Mouth Still Have a Place in Business Marketing?
Despite how much money gets plowed into other types of marketing each year, the answer to this blog’s title is still a rhetorical question. The obvious answer is “Yes,...... More »
Should Your Business Be Marketing on Snapchat?
Breaking news: Snapchat is no longer a “kids-only” platform. Yes, you’ll still find a bunch of teenagers sending each other silly photos with sillier filters and plenty of would-be...... More »
Referral Marketing for Financial Advisors: Navigating the Rules
When it comes to marketing, you can’t beat word of mouth. It’s one of the most powerful and cost-effective tools you have at your disposal. When clients refer their...... More »
Can Investment Advisors Use Testimonials in Their Marketing?
Testimonials are a powerful marketing tool. They help build trust and credibility and can make people who are still on the fence feel more comfortable about working with you....... More »
Financial Services Marketing Teams: Let Data Be Your Guide
If you’re in the financial services game, you already know how important accurate data can be. Without it, you wouldn’t know how to assess risk, who to approve for...... More »
Should Your Business Start a Referral Program?
Customer referrals are an excellent way to bring in people who might otherwise be outside of your target market. By the numbers, referral marketing programs are wildly successful. More...... More »
Search Optimization: How to Make Google Love Your Blog
If a blog post pops up on the internet but no one is around to read it, does it make an impact? The short answer is “no.” The long...... More »
4 Ways to Build Your Small Business’ Brand Awareness
Let’s be honest: Brand awareness is kind of a big deal. It’s the reason people fly Delta instead of “Discount Dan’s Awesome Airline,” the reason people ask for a...... More »
3 Attraction Marketing Tips for Small Businesses
Pretend you’re buying a car. The first lot features a guy with slicked-back hair and expensive Italian loafers who trails you around the lot and pushes the sale, talking...... More »
4 Tips for Leveraging LinkedIn for Your Small Business Marketing
Twitter and Facebook are great ways to advertise your small business to the masses. But if you’re overlooking the social media platform most professionals use most often, then you’re...... More »