Does Word of Mouth Still Have a Place in Business Marketing?
Despite how much money gets plowed into other types of marketing each year, the answer to this blog’s title is still a rhetorical question. The obvious answer is “Yes,...... More »
Despite how much money gets plowed into other types of marketing each year, the answer to this blog’s title is still a rhetorical question. The obvious answer is “Yes,...... More »
Breaking news: Snapchat is no longer a “kids-only” platform. Yes, you’ll still find a bunch of teenagers sending each other silly photos with sillier filters and plenty of would-be...... More »
When it comes to marketing, you can’t beat word of mouth. It’s one of the most powerful and cost-effective tools you have at your disposal. When clients refer their...... More »
Testimonials are a powerful marketing tool. They help build trust and credibility and can make people who are still on the fence feel more comfortable about working with you....... More »
If you’re in the financial services game, you already know how important accurate data can be. Without it, you wouldn’t know how to assess risk, who to approve for...... More »
Customer referrals are an excellent way to bring in people who might otherwise be outside of your target market. By the numbers, referral marketing programs are wildly successful. More...... More »
If a blog post pops up on the internet but no one is around to read it, does it make an impact? The short answer is “no.” The long...... More »
Let’s be honest: Brand awareness is kind of a big deal. It’s the reason people fly Delta instead of “Discount Dan’s Awesome Airline,” the reason people ask for a...... More »
Pretend you’re buying a car. The first lot features a guy with slicked-back hair and expensive Italian loafers who trails you around the lot and pushes the sale, talking...... More »
Twitter and Facebook are great ways to advertise your small business to the masses. But if you’re overlooking the social media platform most professionals use most often, then you’re...... More »