Before the “everyone has a smartphone glued to their hand” era, your small business’ digital marketing strategy was cutting-edge, nearly futuristic. Now, not so much. We’re not saying that...... More »
The advent of the internet has turned people into a discerning lot. It’s no longer enough to sell the best whirligig – your customers want a six-page white paper...... More »
When you’re passionate about what you do, working on your small business can feel like a day at the beach – but that doesn’t mean the real beach isn’t...... More »
On any given day, you wear a hundred hats and do a thousand little things to improve your small business. You have evolved into a Jack (or Jill) of...... More »
There are plenty of ways to show off your small business’ products and services. Trade shows, private events, a great website, stellar social media pages – the list goes...... More »
You probably already know that your small business’ online reputation is important, but you might not understand just how meaningful it is. Approximately 88% of consumers say they’ve read...... More »
Understanding the wants and needs of your customers can be tricky business. What makes them tick? Why do they act on some ads and completely ignore others? How can...... More »
Here’s a fun (or frightening,) fact: It costs five to seven times more money to hook a new customer than it does to retain an existing one. So now...... More »
Your small business brand is strong and on point. Your products and services have been carefully designed, tested and honed to perfection. You’ve caught the attention of your target...... More »
Launching a new small business product or service can be exciting – but, like most exciting things, it can be a bit terrifying, too. How do you get the...... More »