A lot of small business owners don’t understand the distinction between B2B (business to business) and B2C (business to consumer) marketing. After all, it’s still “just” marketing — right?...... More »
As a small business owner, you likely get asked the same questions day in and day out. “What time do you open?” “Where’s my order?” “Do you ship outside...... More »
We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop,” and most of all, how to improve it....... More »
Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to...... More »
Driving traffic to your website is important. But what is all that traffic doing once it gets there? Are you making sales? Getting people to take the action you...... More »
LinkedIn generally isn’t the first platform that comes to mind when it comes to social media marketing. That’s not because it’s not viable (it is!), but instead because many...... More »
If you had the chance to reach over more than a billion new customers for your small business, would you take it? Clearly, the question is rhetorical — who...... More »
Email marketing is a great investment for your small business. For each dollar you spend, you can expect to get about $38 back — not exactly chump change. To...... More »
How is your website performing? How many hits did you have last Tuesday? How many of those hits came from Michigan? What was your bounce rate? How long did...... More »
High-converting emails aren’t some pie-in-the-sky dream. While they’re difficult, they’re doable as long as you’re working within the right set of guidelines. Are you looking for a sky-high ROI?...... More »