What Is Your Marketing Plan for 2024?
We’re not quite sure where the year went. It seems like we were just talking about how to make your business better in 2023, and now we’re just weeks...... More »
We’re not quite sure where the year went. It seems like we were just talking about how to make your business better in 2023, and now we’re just weeks...... More »
Emotional intelligence (sometimes called EI, or EQ for “emotional quotient”) is the ability to understand, interpret and respond to our own emotions as well as the emotions of others....... More »
If a picture is worth a thousand words, a properly made customer journey map is worth at least a million. Customer journey maps give you a visual representation of...... More »
Welcome to the calm before the storm. Small Business Saturday (SBS) is just a handful of days away. Hopefully you’re prepped and ready by now, but if you’ve found...... More »
When you want to know something, go somewhere, do something, or buy something, what’s your first step? If you answered “Grab the nearest mobile device,” congratulations! You’re a human...... More »
In marketing, we talk a lot about customer acquisition. You’d be hard pressed to find a business who admits that they don’t need more paying patrons. But customer retention...... More »
Small Business Saturday began in 2010 as a way to guide holiday shoppers away from the big-box stores and toward small, independently owned businesses. Thirteen years later … well,...... More »
In the financial services industry, nothing is more important than creating trust with your clients. And thought leadership is the perfect way to get people to put their faith...... More »
In 2016, Pokémon GO rolled out to rousing success. The mobile augmented reality (AR) game had people of all ages roaming their cities with their smartphones in hot pursuit...... More »
If you have a brick-and-mortar business, you probably know a thing or two about accessibility. You have ramps and elevators for wheelchair users. You understand the Americans with Disabilities...... More »