What Is Your Marketing Plan for 2024?
We’re not quite sure where the year went. It seems like we were just talking about how to make your business better in 2023, and now we’re just weeks...... More »
The Role of Emotional Intelligence in Marketing Leadership
Emotional intelligence (sometimes called EI, or EQ for “emotional quotient”) is the ability to understand, interpret and respond to our own emotions as well as the emotions of others....... More »
Customer Journey Mapping: The Path to Conversion
If a picture is worth a thousand words, a properly made customer journey map is worth at least a million. Customer journey maps give you a visual representation of...... More »
Why Small Business Saturday Is So Important This Year
Welcome to the calm before the storm. Small Business Saturday (SBS) is just a handful of days away. Hopefully you’re prepped and ready by now, but if you’ve found...... More »
Micro-Moments: What to Know About These Vital Interactions
When you want to know something, go somewhere, do something, or buy something, what’s your first step? If you answered “Grab the nearest mobile device,” congratulations! You’re a human...... More »
Maximizing Brand Loyalty: Strategies for Long-Term Customer Retention
In marketing, we talk a lot about customer acquisition. You’d be hard pressed to find a business who admits that they don’t need more paying patrons. But customer retention...... More »
10 Ways to Prepare for Small Business Saturday 2023
Small Business Saturday began in 2010 as a way to guide holiday shoppers away from the big-box stores and toward small, independently owned businesses. Thirteen years later … well,...... More »
5 Thought Leadership Tips for Financial Services Executives
In the financial services industry, nothing is more important than creating trust with your clients. And thought leadership is the perfect way to get people to put their faith...... More »
Is Your Business Ready for Augmented Reality (AR) Marketing?
In 2016, Pokémon GO rolled out to rousing success. The mobile augmented reality (AR) game had people of all ages roaming their cities with their smartphones in hot pursuit...... More »
Inclusive Design: Make Your Digital Experiences Accessible to Everyone
If you have a brick-and-mortar business, you probably know a thing or two about accessibility. You have ramps and elevators for wheelchair users. You understand the Americans with Disabilities...... More »