3 Dos (And 3 Don’ts!) of Video Marketing
In case you missed it: Video marketing is hot, hot, hot. Consider the stats. Ninety-two percent of businesses that use video marketing consider it an “essential part” of their...... More »
Business Marketing With LinkedIn Live
The world effectively rolled up its sidewalks and drew its shutters for a year and a half or so. So it’s not too surprising that live video exploded in...... More »
Should Your Business Use TikTok?
We’re all thinking it! Should my business be on TikTok? The not-so-simple answer is: maybe. Despite common misconceptions, TikTok is not just a platform for Gen Z or content...... More »
The Basics of Landing Pages: Layout, Copywriting, Tracking
Every time you send an email, make a social media post or create a paid ad, you choose where your traffic is directed when a potential customer clicks on...... More »
Keyword Research: The Basics
Once upon a time, not so very long ago, “keyword stuffing” would get you somewhere. You paid a poor, overworked copywriter a fraction of a penny per word to...... More »
Building a Social Media Calendar: Creating and Scheduling Posts (And What Tools to Use)
When you consider that the average person spends about two-and-a-half hours per day on social media, it’s easy to see why platforms like Facebook, Twitter and LinkedIn are crucial...... More »
Gated Content: What Is It For, And How Do You Execute It?
Gated content doesn’t make sense to some business owners at first blush. After all, business marketing nowadays includes sharing your thoughts for free, whether it’s on blogs or social...... More »
Nurturing Prospects: How to Go From Cold Email to First Phone Call
Mary is a 34-year-old professional from Baton Rouge. At a recent trade show, she dropped her business card in the glass bowl on your table for the opportunity to...... More »
How to Clean Up Your Small Business Mailing List (And Why You Should)
How many emails do you delete each day without opening them? 10? 50? 100? Behind every email you casually throw in your virtual trash can, there’s a small business...... More »
4 Small Business Marketing Tips for Summer 2021
After so recently enduring “The Year that Wouldn’t End,” it almost seems impossible that we’re nearly halfway through its successor. Indeed, summer is almost officially open for business. As...... More »