How to Say “I’m Sorry” to Your Small Business Customers
Small business owners may be a lot of things, but “infallible” isn’t one of them. A product meant to be shipped to Salem, Oregon, ends up in Salem, Massachusetts....... More »
The Hardest Question You Should Ask Your Small Business Customers
As a small business owner, you probably ask a ton of questions each day. “How can I help you?” “What size do you need?” “Is there anything else I...... More »
7 Tools to Help You “Spy” on Your Small Business Competition
In small business, competition is fierce. There’s only so much pie to go around, and everyone wants a piece. In order to stay on top of your game, you...... More »
“Easter Eggs” Make Your Small Business Marketing Sweeter
Spring has sprung — in some parts of the country, at least — which means that Peter Cottontail will soon be hip-hopping his way down the bunny trail, leaving...... More »
Live Events Breathe Life Into Your Small Business
As a small business owner, it sometimes feels like you live life behind the scenes. You’re so focused on the numbers, the products and services you offer, and the...... More »
Small Business Video: How to Get Started
If you’re still on the fence about the effectiveness of video for your small business, here are some quick stats that might help you make your decision: Eighty-five percent...... More »
Local Search Puts Your Small Business on the Map
Imagine you’re on vacation in an unfamiliar city. It’s been a long trip, your flight was delayed twice and turbulence over Tucson resulted in the beverage service being canceled....... More »
5 Web Analytics Tools for Your Small Business
If knowledge is power, then when it comes to your small-business website, web analytics is your gym. Programs that allow you to collect, review and analyze all your data...... More »
Top 5 News and Resource Sites for Your Small Business
At Mischa Communications, we’re all about giving you the tips, tricks and tools you need to grow your small business, from marketing to content development to social media and...... More »
Should You Reach Out to Social Media Influencers?
Imagine you’re in the market for a new cappuccino maker. You fire up your trusty laptop and head to Amazon, where you’re instantly presented with 876 options. After combing...... More »