Should You Add Vlogging to Your Business Marketing Plan?
Vlogging is just what it sounds like: blogging in video format. Instead of sitting behind your keyboard typing words, you’re facing the camera and saying those words out loud....... More »
5 Ways Content Marketing Builds Your Business
If you’ve been a business marketer for more than two minutes, you’ve probably heard the saying “content is king.” The term originated from an essay by the same name...... More »
Is Gamification a Winning Marketing Strategy for Fintech Businesses?
The idea of “gamification” has had a meteoric rise in marketing and product development over the past few years. With gamification, you use rewards, competitions, and games to get...... More »
Alternative Social Media Sites to Consider in 2023
The only sure thing about social media is that it’s always changing. Today’s alternative social media sites might very well become tomorrow’s most popular platforms — which is why...... More »
How to Make a Social Media Splash in 2023
A new year is upon us! We hope your holiday season was fantastic, and you were able to spend the last couple weeks enjoying plenty of family, fun and...... More »
9 Outstanding Marketing Ideas for 2023
The goose is picked clean, Aunt Jeannie’s brick of a fruitcake has been discreetly thrown in the trash, and the long week between Christmas and New Year’s Day has...... More »
The Most Inspiring Marketing Campaigns of 2022
The average person sees an astounding 4,000 to 10,000 ads each day. Most don’t even make a blip on their radar. Some might resonate a little; some might resonate...... More »
What Is Your Marketing Plan for 2023?
We’ve (almost) made it through another year. You’ve survived all of the punches thrown your way, from inflation to supply-chain shortages to staffing snafus. As we edge closer to...... More »
How Your Business Can Dominate on Instagram in 2023
Instagram, a photo and video sharing social media platform, turned 12 years old in 2022 and, despite being much younger than the 18- to 24-year-olds who make up the...... More »
Warm Up Your Business Marketing With Heatmaps
You already know how important it is to have a business website, but do you know how your audience is using it? Can you easily see what is performing...... More »