What Is Lifecycle Marketing?
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
How to Build Strong Customer Relationships
A small business without customers is like a car without an engine: You can have one without the other, but you won’t get very far. As a small business...... More »
Small Business E-Commerce: 3 Dos and 3 Don’ts
E-commerce isn’t necessarily a large part of your small business’ plan – but it should be. By 2021, e-commerce is expected to have 2.14 billion global buyers and account...... More »