How Law Firms Can Market Preventive Services
What would you say if we told you that some of the most valuable legal work happens well before a problem ever arises? When people hear the words “legal...... More »
Why Testimonials Require Careful Handling in Legal Marketing
Testimonials are a fantastic marketing tool. A few positive words from a former client can instantly humanize your firm and help prospective clients feel more confident about picking up...... More »
Building Confidence in Legal Marketing (Without Making Guarantees)
If you run marketing for a law firm, you’re probably familiar with the tightrope act: Your prospects want reassurance, but regulators want you to avoid making promises. It’s a...... More »
Why Content Marketing Works for Law Firms
When a person reaches out to a law firm, they rarely do so lightly. It could be they need guidance on important legal documents, or maybe they need help...... More »