In digital marketing, it’s pretty easy to get caught up in basic metrics like clicks, follower counts, and impressions. However, for firms in regulated industries (think financial services, health...... More »
The marketing world is always changing, but some of the most drastic changes are happening in businesses’ ability to understand their customers. Specifically, as data privacy regulations become tighter,...... More »
If you’re in the financial services game, you already know how important accurate data can be. Without it, you wouldn’t know how to assess risk, who to approve for...... More »