Driving traffic to your website is important. But what is all that traffic doing once it gets there? Are you making sales? Getting people to take the action you...... More »
Here’s a fast fact about Facebook advertising: According to Hootsuite, Facebook mobile ads have 9.1x higher click-through rates than ads found anywhere else on the web. The takeaway? If...... More »
Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want...... More »
Search engines such as Google are fickle, funny things. The algorithms seem to change daily, and what worked great yesterday might be a flop today. If your small business...... More »
Promoting your small business is a vital part of your job. If no one’s willing to buy what you’re selling, you’re sunk. But while you should never sell yourself...... More »
Advertising can be pretty expensive, but it’s a necessary overhead. After all, how are you supposed to get the word out about your small business without it? Fortunately, there...... More »