3 Technology Trends That Will Help Grow Your Small Business in 2019

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22 Jan

3 Technology Trends That Will Help Grow Your Small Business in 2019

As a small business, one of the most powerful tools at your disposal is technology. The majority of small and medium business owners are already onto this, of course. According to a recent survey by CDW, a tech solutions provider for businesses, 73% of respondents are already using the cloud in some capacity. That doesn’t just mean email, but also storage and web hosting. As more intelligent...

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10 Oct

How to Use UTM Parameters to Measure Your ROI

If we asked you how much money your small business made last month, you’d be able to tell us. If we asked you how much one particular campaign made you last month, however, you might have to do some digging. And if we asked you to analyze the success of one campaign versus another, you’d probably just fix us with a blank stare and point...

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02 Oct

Dynamic Search Ads: Say Goodbye to Keyword Management!

This is part three of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Don’t forget to check out parts one and two, as well! Keywords are the first things you learn about when you start implementing SEO, and especially when you decide to launch AdWords campaigns. Which is why it’s almost inconceivable that Google would have a program that...

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25 Sep

AdWords Extensions: The Key to Small Business Success

This is part two of a three-part series on using AdWords to maximize your small business advertising campaigns. If you missed part one, click here. Check back next Monday for the final installment. Google AdWords is advertising at its finest -- but like all advertising, it can get a bit competitive. To be successful, you have to stay on top of your campaign, outdo your...

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28 Aug

Not Getting Conversions? Try Segmentation!

You can’t please everyone. But if you’re running a small business, you know how important it is to please as many people as you can. What if it was possible to cater to every one of your small business customers the way they want to be catered to? Target your offers to different groups of people based on what they want and need? Get more...

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19 Jun

A Small Business Beginner’s Guide to Google Analytics

How is your website performing? How many hits did you have last Tuesday? How many of those hits came from Michigan? What was your bounce rate? How long did the average user stay on a page? Those of you using Google Analytics can probably answer all of these questions in a matter of minutes with a simple glance at their dashboards. Those who aren’t using Google...

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21 Mar

Google Analytics 360 Shows Your Small Business the Big Picture

Understanding the wants and needs of your customers can be tricky business. What makes them tick? Why do they act on some ads and completely ignore others? How can you possibly keep track of each individual customer’s equally individual preferences, buying habits and history? The answers to these questions and many more rests with Google Analytics 360, a new suite of products from the Internet’s...