3 Technology Trends That Will Help Grow Your Small Business in 2019

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22 Jan

3 Technology Trends That Will Help Grow Your Small Business in 2019

As a small business, one of the most powerful tools at your disposal is technology. The majority of small and medium business owners are already onto this, of course. According to a recent survey by CDW, a tech solutions provider for businesses, 73% of respondents are already using the cloud in some capacity. That doesn’t just mean email, but also storage and web hosting. As more intelligent...

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26 Nov

10 Ways to Market Your Small Business on the Cheap

No one ever said being a small business owner was easy. If it was easy, everyone would do it. You’re not only dealing with the day-to-day operations, you’re also dealing with the “B” word -- “budget.” When times get tough, the marketing budget suffers. But it doesn’t necessarily need to. Here are 10 ways you can market your small business on the cheap. Boost a...

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11 Jun

How Cold Emailing Sets Your Marketing Strategy on Fire

We recently showed you how cold calling can generate hot leads. But picking up the phone and calling a stranger isn’t for everyone. Fortunately, there’s another option: cold emailing. The concept is the same. You’re reaching out to someone who doesn’t know you from Adam or Abby, hoping to establish a connection that will (eventually) lead them to your customer corral. But cold emailing differs...

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07 May

How NOT to Handle Your Small Business Marketing

At Mischa Communications, we’re awesome at telling you what to do. Sometimes we even come off as a bit bossy -- but that’s just because we’re so passionate about showing you the right way to market! This blog post, however, isn’t about the right way to market. It’s about the wrong way. The way that leads you down the road to ruin. The way that...

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09 Apr

Forever-Free Resources for Growing Your Small Business

They say you have to spend money to make money. That’s generally true, but we’ll let you in on a little secret: Numerous resources out there can help you grow your small business ... but don’t cost a penny! Some of these tools may require you a few hours to get the hang of. However, if you’re at the point where outside help isn’t at...

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06 Nov

Holiday Season 101 for Non-Retail Small Businesses

If your small business doesn’t fit neatly into the “retail” category, your holiday season might seem more “ho-hum” than “ho ho ho!” Children don’t climb up on Santa’s lap begging for a new HVAC system, and very few newlyweds sit around the tree Christmas morning, gushing over his and her tune-ups at the local mechanic. But just because you don’t offer a high-demand holiday product...

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26 Jun

How to Choose the Right Email Marketing Software for Your Small Business

Email marketing is a great investment for your small business. For each dollar you spend, you can expect to get about $38 back -- not exactly chump change. To send those money-making missives out into the world, however, you need some help. Specifically, you need email marketing software. Email marketing software helps you manage your contacts, email lists and templates. It also provides insights on...

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05 Jun

The Anatomy of a High-Converting Small Business Email

High-converting emails aren't some pie-in-the-sky dream. While they're difficult, they're doable as long as you're working within the right set of guidelines. Are you looking for a sky-high ROI? Would you like to see each dollar you spend on marketing earn you $38 in return? Do you want a strategy that will get you 40 times more new customers than Facebook or Twitter? A single...

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06 Mar

5 Ways to Grow Your Small Business Newsletter Numbers

No matter how well your newsletter is doing right now, we’re pretty sure you won’t say no to getting a few hundred (thousand? million?) more subscribers. After all, the more people you can reach, the more chances you’ll make a sale! Ready to rake in more subscribers who eagerly wait to hear from you every week? Here’s how to do it. Make It Easy People...

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27 Jun

Does Your Small Business Marketing Strategy Need to Lose Some Weight?

Imagine you’re at the world’s most lavish buffet. There’s caviar and cream puffs, filet mignon, roast beef, roast duck and roast goose -- and you intend to eat all of it. Then you wipe your mouth for the last time and realize it’s going to take a team of Clydesdale horses to pull you out of there because you passed “bloated” an hour ago and...