Do you want to turn one-time customers into forever customers? If yes, you’ll want to add one spice to your business marketing efforts: Personalization. As humans, we all want...... More »
A customer signs up for your email list, requests a free trial or demo, or abandons an item in their shopping cart. Obviously, you need to reach out to...... More »
It’s no secret that email gives you the biggest bang for your marketing buck. It’s free to send, it’s used by more than half of the world, and it...... More »
How many emails do you get each day? If you’re “average,” the number is probably somewhere between 100 and 120 – and that doesn’t include spam, which makes up...... More »
When it comes to return on investment (ROI), you can’t beat email marketing. For every dollar you spend, you’ll get $36 back. Add that to the fact that email...... More »
When was the last time you cleaned your data? If we had to wager a guess, your response probably lies somewhere between “never” and “huh?” Data cleaning isn’t high...... More »
Email is the single best marketing strategy for your small business. Period. End of story. If you can only do one single thing to promote your brand, email marketing...... More »
There’s a reason email marketing is so popular among small business owners: It works. According to Hubspot, each dollar spent on email marketing will net you a staggering $42...... More »
How does a 4,200% ROI sound? According to Hubspot, that is a very real number for small businesses with a solid email marketing strategy, which can generate $42 for...... More »
Mary is a 34-year-old professional from Baton Rouge. At a recent trade show, she dropped her business card in the glass bowl on your table for the opportunity to...... More »