How to Spruce Up Your Email Marketing Sequence
A customer signs up for your email list, requests a free trial or demo, or abandons an item in their shopping cart. Obviously, you need to reach out to...... More »
How to Build Your Email Marketing List
It’s no secret that email gives you the biggest bang for your marketing buck. It’s free to send, it’s used by more than half of the world, and it...... More »
Should Your Business Warm Up to Cold Email Marketing?
How many emails do you get each day? If you’re “average,” the number is probably somewhere between 100 and 120 – and that doesn’t include spam, which makes up...... More »
8 Tips for Optimizing Your Email Marketing
When it comes to return on investment (ROI), you can’t beat email marketing. For every dollar you spend, you’ll get $36 back. Add that to the fact that email...... More »
Data Cleaning: A Vital Chore for Business Marketers
When was the last time you cleaned your data? If we had to wager a guess, your response probably lies somewhere between “never” and “huh?” Data cleaning isn’t high...... More »
Business Marketing 101: How Does Email Marketing Work?
Email is the single best marketing strategy for your small business. Period. End of story. If you can only do one single thing to promote your brand, email marketing...... More »
Does Your Small Business Need a Regular Newsletter?
There’s a reason email marketing is so popular among small business owners: It works. According to Hubspot, each dollar spent on email marketing will net you a staggering $42...... More »
5 Tips to Take Your Email Marketing to the Next Level
How does a 4,200% ROI sound? According to Hubspot, that is a very real number for small businesses with a solid email marketing strategy, which can generate $42 for...... More »
Nurturing Prospects: How to Go From Cold Email to First Phone Call
Mary is a 34-year-old professional from Baton Rouge. At a recent trade show, she dropped her business card in the glass bowl on your table for the opportunity to...... More »
How to Clean Up Your Small Business Mailing List (And Why You Should)
How many emails do you delete each day without opening them? 10? 50? 100? Behind every email you casually throw in your virtual trash can, there’s a small business...... More »