Become a Media Source: The One-Person Marketing Act
A few savvy small business owners have found a way to get free press, and all the trust and new customers that come with it: Become a media source....... More »
A few savvy small business owners have found a way to get free press, and all the trust and new customers that come with it: Become a media source....... More »
Facebook seems to be having a hard time of it lately. Due in part to its laissez-faire approach toward hate speech and “fake news,” the social media giant has...... More »
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
Data is great. Any small business owner involved in their own marketing needs to have a working knowledge of analytics. They should be familiar with unique visitors, bounce rates...... More »
A small business without customers is like a car without an engine: You can have one without the other, but you won’t get very far. As a small business...... More »
Your content game is strong. Your small business website has a blog. You have pages on all the common social media platforms (and maybe a few of the less...... More »
In normal times, the way you communicate with your customers says a lot about your small business. But in case you missed it, these are not normal times. Now,...... More »
It’s possible to pound in a nail with an outdated copy of the Yellow Pages, but it’s easier to use a hammer. There’s nothing preventing you from cutting the...... More »
Way, way back in a much, much simpler time, we posted a blog describing a few Instagram marketing tips and touting the benefits of the image-based social media platform....... More »
We’re halfway through 2020, and so far, the year has been an unqualified disaster. International tensions. Race riots. Murder hornets. Every month seems to bring a new horror, and...... More »