How to Create Email Marketing Sequences for Your Small Business
How many marketing emails do you get each day? How many do you open? How many do you act upon? If you’re like most people, the number of marketing...... More »
Out of Ideas for Small Business Blog Posts? Mine Your Existing Content for Inspiration
Inspiration is difficult to come by some days. Once, your website was a blank canvas just waiting to be filled with fascinating blog posts, infographics and videos. Now, the...... More »
Google’s May 2020 Core Algorithm Update: What You Need to Know and How It Affects Your Small Business Website
If you thought a global pandemic could keep Google from its planned core algorithm update, we have news for you. The update began rolling out on May 4 and...... More »
How to Make a Great Small Business Media Kit
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
5 Ways to Market Your Small Business on a Tight Budget
According to the Small Business Administration, most businesses with less than $5 million in sales allot roughly 6% to 8% of their bottom line for marketing costs. While that...... More »
10 Quick Tips for Effective Small Business Video Posts
In case you haven’t heard, video marketing is kind of a big deal. It’s the way the majority of people (72%) prefer to learn about a new product or...... More »
5 Promotional Products We’ll Never Forget
Promotional products can play a big part in your small business marketing strategy. These branded “gimmies” — think pens, calendars, magnets, t-shirts and tote bags — are a great...... More »
What Is Your Small Business’s Unique Selling Proposition (USP)?
Imagine two competing restaurants. One has a menu the size of a newspaper that includes everything from prime rib to pizza to pancakes. The other only serves fried chicken....... More »
6 Dos and Don’ts for the Perfect Business Card
One would think that the business card would have been among the first casualties of an increasingly paperless world. One would be wrong. Despite all odds, business cards are...... More »
Put These 5 Small Business Conferences on Your Radar
At this point, you should be ready for your first small business conference or trade show. We’ve spent the last few weeks on the topic, after all. We’ve talked...... More »