A/B testing (sometimes called split testing) is probably the simplest marketing experiment in existence. All it involves is showing half of your audience one thing and the other half...... More »
It’s no secret that email gives you the biggest bang for your marketing buck. It’s free to send, it’s used by more than half of the world, and it...... More »
Could your business use some new friends? Networking with other local businesses can provide some significant benefits. You can bounce ideas off of one another, get the scoop on...... More »
How many emails do you get each day? If you’re “average,” the number is probably somewhere between 100 and 120 – and that doesn’t include spam, which makes up...... More »
Audience segmentation is the process of dividing your audience up into different groups (segments) to provide a more tailored approach to marketing. Done correctly, audience segmentation allows you to...... More »
Turn on network television any given Tuesday afternoon and, in between reruns of Matlock and Magnum, P.I., you’ll see commercials for life insurance and arthritis medications. Turn on that...... More »
Offline marketing might not be the hot trend in getting your company seen. But it’s still relevant. By now, we all know the benefits of digital marketing. It’s a...... More »
Competition is everywhere. McDonald’s has Burger King. Walmart has Target. Chase has Wells Fargo. Whether you know it or not, your small business has competition, too. And it’s high...... More »
Business-to-consumer (B2C) companies are what most people think of when they think of your average business. They’re not the only type of business, of course. Business-to-government (B2G) firms, for...... More »
Would you like your next piece of content to get 30 times more views and up to 650% more engagement? Try creating an infographic. Infographics are a mixture of...... More »