How to Make a Great Small Business Media Kit
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
11 Classic Fails in Social Media Marketing
Social media: Done correctly, it’s a fantastic marketing tool for your small business. However, when done the wrong way, you can sully your brand and send customers packing. That’s...... More »
3 Small Business PR Takeaways From the United Airlines Debacle
In case you’re one of the six people on earth who haven’t yet heard, United Airlines has a bit of a problem on its hands. On Sunday, April 9,...... More »
What Is Hyperlocal Marketing, And Does Your Small Business Need It?
A few years back, the marketing world started whispering a new buzzword: “hyperlocal.” Then the whispers became louder, and before long, people were shouting it from the rooftops: “Hyperlocal...... More »
Does Your Small Business Need Public Relations?
Quick — define public relations! If you’re like the rest of the world, it’s not an easy task. In fact, the term was once so ambiguous that the Public...... More »