The Psychology of Color in Marketing
Have you ever visited a website and immediately felt like something just “clicked” with you? Well, it’s entirely possible that magic came from the simplest of sources: the colors....... More »
Wealth Management Branding: How to Craft a Distinctive Identity
The wealth management landscape is competitive, to say the least. The market is saturated with businesses just like yours, all vying for a lucrative but relatively limited client pool....... More »
How Slick Design Can Make or Break a Small Business
They say you shouldn’t judge a book by its cover, but we do it anyway. It could be the greatest story ever told, but if the presentation isn’t perfect,...... More »
Does Small Business Product Packaging Really Make a Difference?
Never judge a book by its cover. Beauty is in the eye of the beholder. It’s what’s on the inside that counts. These adages and dozens more like them...... More »
6 Dos and Don’ts for the Perfect Business Card
One would think that the business card would have been among the first casualties of an increasingly paperless world. One would be wrong. Despite all odds, business cards are...... More »
What Can Your Small Business Get From Conferences and Trade Shows?
In the corporate world, it seems like everyone is always jetting off to conferences and trade shows. They stay in swanky hotels, expense their steak and lobster dinners and...... More »
How to Set Up Your Store for Small Business Saturday
Don’t look now, but Small Business Saturday is sneaking up on you! The small business answer to Black Friday and Cyber Monday falls on Nov. 30 this year, which...... More »
How to Say “I’m Sorry” to Your Small Business Customers
Small business owners may be a lot of things, but “infallible” isn’t one of them. A product meant to be shipped to Salem, Oregon, ends up in Salem, Massachusetts....... More »
Brand Yourself: Designing Your Small Business Website
What does your website say about your small business? We’re not talking about the obvious stuff, such as hours, contact information and locations. (You should include those things; otherwise,...... More »
4 Ways to Build Your Small Business’ Brand Awareness
Let’s be honest: Brand awareness is kind of a big deal. It’s the reason people fly Delta instead of “Discount Dan’s Awesome Airline,” the reason people ask for a...... More »