How Important Is Small Business Brand Identity?
If you’re wondering how brand identity can set you apart, imagine two thrift stores sitting side by side. The first has folding tables piled high with other people’s discarded...... More »
If you’re wondering how brand identity can set you apart, imagine two thrift stores sitting side by side. The first has folding tables piled high with other people’s discarded...... More »
You already know how important your small business logo can be. It’s a huge chunk of your brand identity, and if you’ve done the legwork to make sure it’s...... More »
There’s a hot new social platform on the scene – again. Clubhouse launched without much fanfare in March 2020 with a mere 1,500 users. While it has picked up...... More »
When it comes to small business marketing content, your audience has a wide variety of appetites. Some like the meat and potatoes of a video or blog post. Some...... More »
Your small business started with a single, great idea. But it won’t grow on that idea alone. If you want to stay relevant, you’ll need to keep churning out...... More »
They say you shouldn’t judge a book by its cover, but we do it anyway. It could be the greatest story ever told, but if the presentation isn’t perfect,...... More »
In the grand scheme of things, a single typo in a blog or social media post isn’t the end of the world. Your credibility might take a slight hit,...... More »
Is your website doing its job? In other words, is it helping you make sales? Guiding customers in the right direction? Telling your brand’s story? In the 21st century,...... More »
If you’ve been laboring under the delusion that content marketing is “just blogging,” allow us to knock your collective socks off. It’s not. At all. For all intents and...... More »
Social media is a big deal for small businesses. The average person spends upwards of two hours on social media sites each day, and more than half (54%) use...... More »