Get Your Brand Seen: 5 Places Your Small Business Logo Should Appear

small business logo

You already know how important your small business logo can be. It’s a huge chunk of your brand identity, and if you’ve done the legwork to make sure it’s fantastic, it can also tell people a lot about who you are and what you do.

Your logo can be found in a lot of different places. It’s on your website, marketing materials and social media pages. It’s front and center on every email you send. And it’s prominently featured on your brick-and-mortar signage and displays.

That’s all well and good — but where else could you put your small business logo to spread the word about your biz?

Yes, we’re still in the midst of a global pandemic and people still need to follow state and local guidelines regarding things like masks and social distancing. But we’re getting closer and closer to a time when things might start to open back up.

Before people begin leaving their homes and walking down Main Street like we used to way back in the good ol’ pre-COVID days, it’s time to think of other places your logo should appear.

Here’s My Card

Once thought redundant, the lowly business card has made a comeback in recent years. And it’s likely that once COVID has fallen by the wayside, they’ll continue where they left off.

Your small business logo absolutely needs to be included on your business card. It’s the easiest way to exchange information with potential clients and customers.

Just any old business card won’t do, however. Yours needs to be original, creative, and above all, memorable. That’s the difference between earning a place of honor in a wallet and ending up in the first trash bin they pass.

Brand Your Employees’ Gear

What’s the quickest way to turn your team into walking brand ambassadors? Branded clothing, of course!

Spring for a new wardrobe of polos, hoodies and hats for your hard-working employees. Encourage them to wear their new duds when they’re out and about, not just when they’re on the clock.

Make sure they each have a stack of the aforementioned business cards to pass out to curious citizens. And, of course, make sure your logo shows up somewhere on those threads.

Pimp Your Ride

Whether you have a fleet of company vehicles or just your own aging SUV, your logo should hit the road with you whenever you travel.

That doesn’t mean that you need to turn your trusty 4×4 into a gaudy mobile billboard, though. Window decals, bumper stickers and tasteful hood wraps are relatively inexpensive and can still provide a professional look.

Have a Pen

You’d be hard pressed to find people who aren’t a fan of “free,” which is why promotional items fly off the tables at trade shows and conferences. But you don’t need a special reason to give out some goodies.

If you put your logo on a pen, it’ll get noticed. The same generally goes for swag such as golf balls, umbrellas, frisbees or magnets. But everyone keeps a few pens around. And if they get lost, left behind, “borrowed” or outright stolen, there’s no limit to how many people your logo can reach.

Would You Like a Bag?

Once the world returns to some sense of normalcy, the streets will once again be filled with casual Saturday afternoon shoppers. And if their purchases are in a bag with your logo on it, you’re indirectly making an impression on everyone they pass.

Not to mention, if you’re worried about the impact of plastic bags on the environment, slapping your logo on reusable tote bags is a way to get others to cut down on waste. A bonus idea: Offer (small) discounts for customers who remember to shop with your logo’d bag on subsequent trips.

Get Your Logo Out There!

As we begin to emerge from our quarantined quarters out into the bright light of the future, it’s important that your small business logo make the rounds. The more people who see it, the more chances you have to turn an ordinary encounter into a beautiful relationship!

Could your logo use a bit of fine-tuning? We do that! Let Mischa Communications help your small business shine. It only takes a minute to get started!