Millennials — the generation born between 1980 and 2000 — often get a bad rap. The media portrays them as a self-centered, entitled bunch, obsessed with whatever trend comes...... More »
Generation X (consisting of people born between 1965 and 1980) is sandwiched smack dab between the baby boomers and the millennials. With just under 66 million people falling into...... More »
Baby boomers still have the edge when it comes to population. (But the millennials, presumably fueled by avocado toast, are hot on their heels.) With 74 million Americans aged...... More »
You probably think you have your social media strategy and process down pat. You create cleverly crafted tweets, you share thoughtful, non-salesy posts, and you aren’t above a bit...... More »
We learn something new every day. A stat comes over the evening news that makes us go “hmm,” a colleague shows us a shortcut in Excel or we absorb...... More »
Social media has come a long way in a short time. Six Degrees, the very first (and very defunct) social media platform, emerged in 1997 and shut down a...... More »
As a small business owner, saying that you’re “busy” is the understatement of the century. There are approximately 112 things to do every day — some of them more...... More »
Remember your excitement in elementary school when the teacher wheeled out the TV car? Even if it was likely to be some boring science video or history film, at...... More »
The humble podcast (then known as “audioblogging”) stumbled upon the scene in the late 1980s, long before the first smartphone was anything but a sci-fi tinged dream. The concept...... More »
It’s no secret that brick-and-mortar stores play by a different set of rules than online small businesses. They market in different ways and to different audiences — an online...... More »