Your Small Business Customers Need Facebook Groups. Here’s Why.
You probably already have a Facebook page for your small business. (If not, we need to talk!) And because that Facebook page is super successful, gets a ton of...... More »
Not Getting Conversions? Try Segmentation!
You can’t please everyone. But if you’re running a small business, you know how important it is to please as many people as you can. What if it was...... More »
B2B vs. B2C: What Your Small Business Needs to Know
A lot of small business owners don’t understand the distinction between B2B (business to business) and B2C (business to consumer) marketing. After all, it’s still “just” marketing — right?...... More »
Chatbots: Your New Marketing BFF
As a small business owner, you likely get asked the same questions day in and day out. “What time do you open?” “Where’s my order?” “Do you ship outside...... More »
What to Do When Your Content Is Awesome (But Not Getting Traffic)
We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop,” and most of all, how to improve it....... More »
5 Tools to Make Your Small Business Content “Pop”
Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to...... More »
Conversion Rate Optimization (CRO) Mistakes You Might Be Making (And How to Fix Them)
Driving traffic to your website is important. But what is all that traffic doing once it gets there? Are you making sales? Getting people to take the action you...... More »
Market Your Small Business on LinkedIn (Without Annoying Your Prospects!)
LinkedIn generally isn’t the first platform that comes to mind when it comes to social media marketing. That’s not because it’s not viable (it is!), but instead because many...... More »
Facebook Messenger: The Marketing Channel You Can’t Ignore Anymore
If you had the chance to reach over more than a billion new customers for your small business, would you take it? Clearly, the question is rhetorical — who...... More »
How to Choose the Right Email Marketing Software for Your Small Business
Email marketing is a great investment for your small business. For each dollar you spend, you can expect to get about $38 back — not exactly chump change. To...... More »