Customer Journey Mapping: The Path to Conversion
If a picture is worth a thousand words, a properly made customer journey map is worth at least a million. Customer journey maps give you a visual representation of...... More »
If a picture is worth a thousand words, a properly made customer journey map is worth at least a million. Customer journey maps give you a visual representation of...... More »
Welcome to the calm before the storm. Small Business Saturday (SBS) is just a handful of days away. Hopefully you’re prepped and ready by now, but if you’ve found...... More »
When you want to know something, go somewhere, do something, or buy something, what’s your first step? If you answered “Grab the nearest mobile device,” congratulations! You’re a human...... More »
In marketing, we talk a lot about customer acquisition. You’d be hard pressed to find a business who admits that they don’t need more paying patrons. But customer retention...... More »
Small Business Saturday began in 2010 as a way to guide holiday shoppers away from the big-box stores and toward small, independently owned businesses. Thirteen years later … well,...... More »
In the financial services industry, nothing is more important than creating trust with your clients. And thought leadership is the perfect way to get people to put their faith...... More »
In 2016, Pokémon GO rolled out to rousing success. The mobile augmented reality (AR) game had people of all ages roaming their cities with their smartphones in hot pursuit...... More »
If you have a brick-and-mortar business, you probably know a thing or two about accessibility. You have ramps and elevators for wheelchair users. You understand the Americans with Disabilities...... More »
If you own a swanky nightclub, design haute couture clothing, or groom standard poodles for a living, maintaining a fantastic social media presence probably comes pretty easy for you....... More »
Would you like to boost engagement, glean important information about your audience and improve your conversion rates? Then you’ll love interactive content. Interactive content is content that’s designed to...... More »