Small Business E-Commerce: 3 Dos and 3 Don’ts
E-commerce isn’t necessarily a large part of your small business’ plan – but it should be. By 2021, e-commerce is expected to have 2.14 billion global buyers and account...... More »
Content Marketing Tools to Bring Your Small Business Story to Life
It’s possible to pound in a nail with an outdated copy of the Yellow Pages, but it’s easier to use a hammer. There’s nothing preventing you from cutting the...... More »
7 Instagram Marketing Tips for Small Business
Way, way back in a much, much simpler time, we posted a blog describing a few Instagram marketing tips and touting the benefits of the image-based social media platform....... More »
How to Market (And How NOT to Market) in the COVID-19 Era
We’re halfway through 2020, and so far, the year has been an unqualified disaster. International tensions. Race riots. Murder hornets. Every month seems to bring a new horror, and...... More »
How to Create Shoppable Posts for Your Small Business
Patience might be a virtue, but it’s a virtue that few people possess these days. In a world where instant gratification is the expectation and the vast majority of...... More »
How to Create Email Marketing Sequences for Your Small Business
How many marketing emails do you get each day? How many do you open? How many do you act upon? If you’re like most people, the number of marketing...... More »
3 Small Business Marketing Lessons to Learn From Successful YouTubers
YouTube boasts 2 billion logged-in users each month and 500 hours of video uploaded every single minute. Small business owners simply can’t afford to ignore it. And judging by...... More »
Out of Ideas for Small Business Blog Posts? Mine Your Existing Content for Inspiration
Inspiration is difficult to come by some days. Once, your website was a blank canvas just waiting to be filled with fascinating blog posts, infographics and videos. Now, the...... More »
Small Business SEO: What Is “Search Intent” and How Does It Help Increase Sales?
When someone visits your small business’s website, how do they get there? What search term did they enter to bring them straight to your virtual doors? Did they find...... More »
Google’s May 2020 Core Algorithm Update: What You Need to Know and How It Affects Your Small Business Website
If you thought a global pandemic could keep Google from its planned core algorithm update, we have news for you. The update began rolling out on May 4 and...... More »