What Is Lean Marketing?
Despite what Aesop’s The Tortoise and the Hare taught us, slow and steady doesn’t always win the race – especially in marketing. Trends come and go. Customer preferences and...... More »
What Is Scarcity Marketing?
Act now! Ending soon! Offer limited to stock on hand! All of the above phrases are examples of scarcity marketing – a marketing tactic that involves tapping into people’s...... More »
What Is Your Business’s Digital Reputation?
When was the last time you Googled your small business? If it has been a while, go do it now. We’ll wait. How did it go? Did you like...... More »
5 Tips to Take Your Email Marketing to the Next Level
How does a 4,200% ROI sound? According to Hubspot, that is a very real number for small businesses with a solid email marketing strategy, which can generate $42 for...... More »
Small Business Marketing: The COVID-19 Effect
The COVID-19 pandemic changed the way we do nearly everything. Jobs were made remote. School took place over Zoom. Businesses closed their doors, slashed their hours or enforced capacity...... More »
Business Marketing Strategies for Fall 2021
Many Americans consider fall to be the best season of the year. Autumn foliage. Pumpkin-spice everything. Apple pie. Cooler weather. A bundle of holidays … … And a whole...... More »
BBB Warns Small Businesses About Marketing Scams
As comedian Tom Segura is wont to say: “Some people suck.” And we think fraudsters who trick small businesses out of their hard-earned money using marketing scams suck a...... More »
3 Dos (And 3 Don’ts!) of Video Marketing
In case you missed it: Video marketing is hot, hot, hot. Consider the stats. Ninety-two percent of businesses that use video marketing consider it an “essential part” of their...... More »
Business Marketing With LinkedIn Live
The world effectively rolled up its sidewalks and drew its shutters for a year and a half or so. So it’s not too surprising that live video exploded in...... More »
Should Your Business Use TikTok?
We’re all thinking it! Should my business be on TikTok? The not-so-simple answer is: maybe. Despite common misconceptions, TikTok is not just a platform for Gen Z or content...... More »