Small Business Marketing Design: What’s in a Font?
Choosing a font for your small business website and marketing materials will never be the most exciting part of your day. Squinting at a screen as you switch from...... More »
The New LinkedIn Feature That Has Small Businesses Buzzing
Breaking news: LinkedIn has a new feature that makes it easier than ever to hang out your virtual “Open” sign, allowing potential customers and clients to find you and...... More »
Celebrate Your Small Business’s Anniversary in Style!
Every small business owner has heard the stats. Twenty percent of small businesses fail within their first year. The five-year survival rate is a coin flip at best. Those...... More »
Generation Z: Marketing Your Small Business to the New Youths
Age might be nothing but a number, but that number can make a big difference when it comes to how you market your small business to different generational segments....... More »
Marketing Your Small Business to the “Me” Generation: Millennials
Millennials — the generation born between 1980 and 2000 — often get a bad rap. The media portrays them as a self-centered, entitled bunch, obsessed with whatever trend comes...... More »
Generation X: Marketing to the “Middle Child”
Generation X (consisting of people born between 1965 and 1980) is sandwiched smack dab between the baby boomers and the millennials. With just under 66 million people falling into...... More »
Baby Boomers: A Boon for Your Small Business
Baby boomers still have the edge when it comes to population. (But the millennials, presumably fueled by avocado toast, are hot on their heels.) With 74 million Americans aged...... More »
How Social Media Analytics Can Perk Up Your Small Business Posts
You probably think you have your social media strategy and process down pat. You create cleverly crafted tweets, you share thoughtful, non-salesy posts, and you aren’t above a bit...... More »
Online Learning Websites: An Outside-the-Box Marketing Strategy for Your Small Business
We learn something new every day. A stat comes over the evening news that makes us go “hmm,” a colleague shows us a shortcut in Excel or we absorb...... More »
5 Great Small Business Social Media Marketing Tips for 5 Premier Platforms
Social media has come a long way in a short time. Six Degrees, the very first (and very defunct) social media platform, emerged in 1997 and shut down a...... More »