Email Marketing Dos and Don’ts for Law Firms
Email marketing is a great tool for any business, but law firms need to wield this tool carefully. You obviously want to stay top-of-mind for your clients and prospects,...... More »
Email Marketing for Cybersecurity Awareness
“Hackers Are Coming for Your Business — Are You Next?” “Think Your Network is Secure? Think Again.” “One Wrong Click Could Destroy Everything.” When it comes to cybersecurity, fear...... More »
What Makes a Great Email Marketing Sequence?
Email is one of the best marketing tools available. With an outstanding return on investment ($36 for every $1 spent), email gives you a lot of bang out of...... More »
10 Great Email Lead Capture Tips
Throughout the years, we’ve talked a ton about the benefits of email marketing. With a sky-high ROI and a relatively short learning curve, we believe that it’s one of...... More »
How to Spruce Up Your Email Marketing Sequence
A customer signs up for your email list, requests a free trial or demo, or abandons an item in their shopping cart. Obviously, you need to reach out to...... More »
How to Build Your Email Marketing List
It’s no secret that email gives you the biggest bang for your marketing buck. It’s free to send, it’s used by more than half of the world, and it...... More »
Should Your Business Warm Up to Cold Email Marketing?
How many emails do you get each day? If you’re “average,” the number is probably somewhere between 100 and 120 – and that doesn’t include spam, which makes up...... More »
8 Tips for Optimizing Your Email Marketing
When it comes to return on investment (ROI), you can’t beat email marketing. For every dollar you spend, you’ll get $36 back. Add that to the fact that email...... More »
Business Marketing 101: How Does Email Marketing Work?
Email is the single best marketing strategy for your small business. Period. End of story. If you can only do one single thing to promote your brand, email marketing...... More »
5 Tips to Take Your Email Marketing to the Next Level
How does a 4,200% ROI sound? According to Hubspot, that is a very real number for small businesses with a solid email marketing strategy, which can generate $42 for...... More »