email marketing

10 Great Email Lead Capture Tips

email lead capture tips

Throughout the years, we’ve talked a ton about the benefits of email marketing. With a sky-high ROI and a relatively short learning curve, we believe that it’s one of the best marketing strategies available, no matter what kind of business you run.

But to use email marketing, you have to get email addresses. And that’s easier said than done in a world where people are increasingly conscious of their privacy.

Fortunately, there are plenty tried-and-true ways to convince your audience that you’re worth adding to their “safe” list. Here are our best tips for capturing email leads.

10 Tips for Capturing Email Leads

1. Use the Right Bait

A great lead magnet is one of the best ways to beef up your email list. Lead magnets, such as a free trial, exclusive content or access to a webinar, can be used as bait to convince someone to give you their email address. The more valuable your magnet, the more email leads you’ll capture.

2. Leverage Landing Pages

A dedicated landing page designed specifically to capture leads works wonders. Keep it focused and relevant. If you’re offering a free eBook on social media marketing, the landing page should be all about that eBook. This removes any distractions and shows visitors exactly what they’ll get in return for submitting their email.

3. Keep It Simple

People don’t want to work when they visit your site, so make the exchange of information as simple as possible. Consider using a pop-up or sticky sign-up form on your website that follows the user as they scroll. That way, visitors don’t have to hunt for the form. Also, only ask for the bare minimum — usually just a name and email address.

4. Be Transparent

Let your prospects know why you’re asking for their email address and what they can expect when they give it up. Will they receive weekly updates? Exclusive offers? A daily newsletter? Transparency helps build trust and encourages people to provide their emails without hesitation.

5. Sweeten the Deal

People love rewards. Sign-up incentives can often sweeten the pot. A simple phrase like “Sign up for our newsletter and get 10% off your first purchase” can go a long way in encouraging people to enter their details.

6. Create a Killer CTA

No marketing message is complete without a stellar call-to-action (CTA). Use humor, a sense of urgency, even FOMO to craft a CTA that your audience can’t ignore.

7. Go Beyond the Website

If you’re only soliciting email addresses on your website, you’re missing out on plenty of opportunities. Collect them at trade shows and events, ask for them at the register of your brick-and-mortar store and link to your capture form in blog, forum and social posts. (See what we did here?)

8. Host Contests and Giveaways

Everyone wants a chance to win something. Well, you can’t notify people that they’ve won something without a way to contact them. Thus, contests and giveaways are among the easiest ways to capture email leads.

9. Optimize Capture Forms for Mobile

The majority of your traffic comes from mobile devices, so make sure your capture forms are optimized correctly. A responsive design, thumb-friendly buttons and a minimal number of fields keep your audience from becoming frustrated and quitting the process prematurely.

10. Make It Easy to Opt Out

It seems counterproductive, but making it simple for your audience to opt out of your marketing missives is crucial. Verbiage such as “Unsubscribe with one click” or “It’s easier to opt out than it was to opt in” lets people know that they’re not stuck with you forever if it turns out your business isn’t for them.

Don’t Let Your Leads Get Lost!

Email lead capture is one of the best ways to grow your business, build a strong customer base, and get your message to the masses. Choosing the right techniques makes all the difference in the world!

Are your ready to start capturing more email leads? Mischa Communications can help. Our inbox is always open!