Forever-Free Resources for Growing Your Small Business

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09 Apr

Forever-Free Resources for Growing Your Small Business

They say you have to spend money to make money. That’s generally true, but we’ll let you in on a little secret: Numerous resources out there can help you grow your small business ... but don’t cost a penny! Some of these tools may require you a few hours to get the hang of. However, if you’re at the point where outside help isn’t at...

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02 Apr

Conversion Tools: Making the Sale Easier

Let’s pretend you own a brick-and-mortar business on a busy city street. The bell over the door chimes merrily, announcing the arrival of a customer. You’re there to greet them, help them find what they’re looking for, educate them on your products and services and (hopefully) make the sale. For online-only small businesses, however, that same sale -- or conversion, as it’s usually referred to...

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29 Jan

How to Convert Free Trial Users Into Paid Users

If you’ve ever experienced a Costco or Sam’s Club at noon on a Saturday afternoon, you understand the pull of “free.” From chicken to pasta to cookies -- and often even wine and beer -- people line up 10 deep for the samples meant to encourage them to buy the actual product. But how many of them heft that 27-pound package of mozzarella sticks into...

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22 Jan

10 Quick Small Business Marketing Tips

Marketing your small business is time-consuming. If anyone gets that, it’s us -- after all, we’re small, too! But with the right small business marketing tips, even just a few minutes a day can go a long way toward hitting your eventual goal of earning the title of “Best Small Business Ever.” Got a minute or three? We do, too. And we’re using ours to...

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30 Oct

Holiday Season 101 for Retail Small Businesses

It seems like every year, retail giants begin the holiday shopping season earlier than the last. While Target has vowed to avoid the “Christmas creep” in 2017, other stores are already displaying the holiday tinsel and all the trappings right beside the pumpkins and pilgrim-themed dinnerware. While many customers are vocal about their disdain for Christmas coming before the Thanksgiving menu has even been planned,...

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07 Aug

Chatbots: Your New Marketing BFF

As a small business owner, you likely get asked the same questions day in and day out. “What time do you open?” “Where’s my order?” “Do you ship outside the U.S.?” As innocuous as these questions sound, constantly answering them eats a huge chunk out of your day -- but hiring someone else to do it would eat an equally huge chunk out of your...

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31 Jul

What to Do When Your Content Is Awesome (But Not Getting Traffic)

We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...

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17 Jul

Conversion Rate Optimization (CRO) Mistakes You Might Be Making (And How to Fix Them)

Driving traffic to your website is important. But what is all that traffic doing once it gets there? Are you making sales? Getting people to take the action you want them to take? In short -- are you converting? Conversion rate optimization (CRO for short) is the process of increasing the number of visitors taking a specific action -- whether it’s filling out a form,...

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26 Jun

How to Choose the Right Email Marketing Software for Your Small Business

Email marketing is a great investment for your small business. For each dollar you spend, you can expect to get about $38 back -- not exactly chump change. To send those money-making missives out into the world, however, you need some help. Specifically, you need email marketing software. Email marketing software helps you manage your contacts, email lists and templates. It also provides insights on...

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05 Jun

The Anatomy of a High-Converting Small Business Email

High-converting emails aren't some pie-in-the-sky dream. While they're difficult, they're doable as long as you're working within the right set of guidelines. Are you looking for a sky-high ROI? Would you like to see each dollar you spend on marketing earn you $38 in return? Do you want a strategy that will get you 40 times more new customers than Facebook or Twitter? A single...