Should You Reach Out to Social Media Influencers?

blog-1-img-3695
19 Feb

Should You Reach Out to Social Media Influencers?

Imagine you’re in the market for a new cappuccino maker. You fire up your trusty laptop and head to Amazon, where you’re instantly presented with 876 options. After combing through tons of reviews and spending a solid 20 minutes debating whether you really need the extra attachment that draws hearts and kittens in the foam, you close the laptop in frustration and pledge your undying...

blog-1-img-3681
04 Feb

Take Your Small Business Marketing from Good to Great

If someone were to ask you about the success of your last marketing campaign, you’d probably rate it as “pretty good.” You generated some buzz on social media, converted some browsers into buyers and you’re relatively happy with your success. But in the small business world, “pretty good” just isn’t good enough. The best small businesses don’t become the best using “pretty good” marketing campaigns...

blog-1-img-3664
22 Jan

3 Technology Trends That Will Help Grow Your Small Business in 2019

As a small business, one of the most powerful tools at your disposal is technology. The majority of small and medium business owners are already onto this, of course. According to a recent survey by CDW, a tech solutions provider for businesses, 73% of respondents are already using the cloud in some capacity. That doesn’t just mean email, but also storage and web hosting. As more intelligent...

blog-1-img-3650
07 Jan

Small Business Digital Marketing Techniques That Are Worth the Wait

Digital marketing has been around since the advent of the internet. The concept includes both inbound and outbound strategies, and the umbrella term encompasses everything from email marketing to pay-per-click ads to awesome new tactics such as chatbots, augmented reality and beyond. It’s a fast-paced world out there. Very few small business owners have time for the long game; everyone is looking for the next “quick fix,”...

blog-1-img-3616
26 Nov

10 Ways to Market Your Small Business on the Cheap

No one ever said being a small business owner was easy. If it was easy, everyone would do it. You’re not only dealing with the day-to-day operations, you’re also dealing with the “B” word -- “budget.” When times get tough, the marketing budget suffers. But it doesn’t necessarily need to. Here are 10 ways you can market your small business on the cheap. Boost a...

blog-1-img-3613
19 Nov

How Small Businesses Should Prep for a Busy 2018 Holiday Season

Don’t look now, but the holiday shoppers are coming. In fact, many of them are already here. There was a time, not so long ago, when Black Friday actually took place on a Friday. Then, retailers that wanted to get the jump on the crowds began encroaching on Thanksgiving – some of them opening their doors before the turkey was even on the table. Now,...

blog-1-img-3592
22 Oct

Make the Most of Google My Business

Looking for a free way to boost your small business online? Google My Business is your ticket to driving traffic straight to your (real or virtual) doors! Google My Business is a business listing site like hundreds before it. The difference is, it’s optimized for local search. It helps you connect with people right in your own backyard who are looking for your products and...

blog-1-img-3580
08 Oct

Small Business Guerrilla Marketing for the Internet Age

Let’s talk about guerrillas. They’re independent, often out-manned fighters who band together against a bigger, more prepared enemy using surprise, ambush, sabotage and hit-and-run tactics to accomplish their goals. Sounds a lot like a small business, right? Guerrilla warfare has long been a way for underdogs to gain a competitive edge, and guerrilla marketing is no different. In the brick-and-mortar world, guerrilla marketing often takes...

blog-1-img-3568
24 Sep

The Pros and Cons of Amazon for Your Small Business

Don’t look now, but Amazon has just taken another giant step in its neverending question to dominate retail. Amazon on Sept. 17 launched Amazon Storefronts, designed for U.S.-based small and mid-size businesses (SMB) that offer products in 27 categories ranging from handmade crafts (think Etsy) to automotive parts, pet supplies, home and business services and more. The site also offers curated collections for things like...

blog-1-img-3546
27 Aug

Is Your Small Business Embracing Technology? (Hint: It Should)

Small business is increasingly going electronic. But is the switch from brick-and-mortar locations to e-commerce cause for concern? According to a recent Gallup poll, 15 percent of small business owners say it’s helping their business, while 16 percent say it’s hurting their business. That leaves a wide moat of 68 percent that say it hasn’t affected them at all. So … what’s the deal? Is technology...