Holiday Season 101 for Retail Small Businesses

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30 Oct

Holiday Season 101 for Retail Small Businesses

It seems like every year, retail giants begin the holiday shopping season earlier than the last. While Target has vowed to avoid the “Christmas creep” in 2017, other stores are already displaying the holiday tinsel and all the trappings right beside the pumpkins and pilgrim-themed dinnerware. While many customers are vocal about their disdain for Christmas coming before the Thanksgiving menu has even been planned,...

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07 Aug

Chatbots: Your New Marketing BFF

As a small business owner, you likely get asked the same questions day in and day out. “What time do you open?” “Where’s my order?” “Do you ship outside the U.S.?” As innocuous as these questions sound, constantly answering them eats a huge chunk out of your day -- but hiring someone else to do it would eat an equally huge chunk out of your...

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31 Jul

What to Do When Your Content Is Awesome (But Not Getting Traffic)

We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...

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17 Jul

Conversion Rate Optimization (CRO) Mistakes You Might Be Making (And How to Fix Them)

Driving traffic to your website is important. But what is all that traffic doing once it gets there? Are you making sales? Getting people to take the action you want them to take? In short -- are you converting? Conversion rate optimization (CRO for short) is the process of increasing the number of visitors taking a specific action -- whether it’s filling out a form,...

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26 Jun

How to Choose the Right Email Marketing Software for Your Small Business

Email marketing is a great investment for your small business. For each dollar you spend, you can expect to get about $38 back -- not exactly chump change. To send those money-making missives out into the world, however, you need some help. Specifically, you need email marketing software. Email marketing software helps you manage your contacts, email lists and templates. It also provides insights on...

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05 Jun

The Anatomy of a High-Converting Small Business Email

High-converting emails aren't some pie-in-the-sky dream. While they're difficult, they're doable as long as you're working within the right set of guidelines. Are you looking for a sky-high ROI? Would you like to see each dollar you spend on marketing earn you $38 in return? Do you want a strategy that will get you 40 times more new customers than Facebook or Twitter? A single...

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24 Apr

4 Easy Ways to Boost Targeted Traffic to Your Small Business Website

Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want to buy. But what if most of your audience is already interested in what you’re selling? That’s called targeted traffic, and it’s a much more efficient use of your marketing resources. These high-quality visitors not only...

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06 Mar

5 Ways to Grow Your Small Business Newsletter Numbers

No matter how well your newsletter is doing right now, we’re pretty sure you won’t say no to getting a few hundred (thousand? million?) more subscribers. After all, the more people you can reach, the more chances you’ll make a sale! Ready to rake in more subscribers who eagerly wait to hear from you every week? Here’s how to do it. Make It Easy People...

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27 Feb

Put Some Spring in Your Small Business Marketing

Despite a famous groundhog seeing his own shadow and essentially declaring another six long weeks of winter, spring is just around the corner. Traditionally, spring is a time of awakening and renewal, a season where everyone is nearly giddy to realize that the sun does, in fact, still exist after a lengthy absence. In other words, spring is a happy-feely sort of time: something your...

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06 Feb

What Is Hyperlocal Marketing, And Does Your Small Business Need It?

A few years back, the marketing world started whispering a new buzzword: “hyperlocal.” Then the whispers became louder, and before long, people were shouting it from the rooftops: “Hyperlocal marketing is the new way to do business!” Except the only thing new was the word itself. In fact, hyperlocal marketing is one of the oldest strategies in the proverbial book. But what exactly does hyperlocal...