10 Ways to Market Your Small Business on the Cheap

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26 Nov

10 Ways to Market Your Small Business on the Cheap

No one ever said being a small business owner was easy. If it was easy, everyone would do it. You’re not only dealing with the day-to-day operations, you’re also dealing with the “B” word -- “budget.” When times get tough, the marketing budget suffers. But it doesn’t necessarily need to. Here are 10 ways you can market your small business on the cheap. Boost a...

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19 Nov

How Small Businesses Should Prep for a Busy 2018 Holiday Season

Don’t look now, but the holiday shoppers are coming. In fact, many of them are already here. There was a time, not so long ago, when Black Friday actually took place on a Friday. Then, retailers that wanted to get the jump on the crowds began encroaching on Thanksgiving – some of them opening their doors before the turkey was even on the table. Now,...

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22 Oct

Make the Most of Google My Business

Looking for a free way to boost your small business online? Google My Business is your ticket to driving traffic straight to your (real or virtual) doors! Google My Business is a business listing site like hundreds before it. The difference is, it’s optimized for local search. It helps you connect with people right in your own backyard who are looking for your products and...

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08 Oct

Small Business Guerrilla Marketing for the Internet Age

Let’s talk about guerrillas. They’re independent, often out-manned fighters who band together against a bigger, more prepared enemy using surprise, ambush, sabotage and hit-and-run tactics to accomplish their goals. Sounds a lot like a small business, right? Guerrilla warfare has long been a way for underdogs to gain a competitive edge, and guerrilla marketing is no different. In the brick-and-mortar world, guerrilla marketing often takes...

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24 Sep

The Pros and Cons of Amazon for Your Small Business

Don’t look now, but Amazon has just taken another giant step in its neverending question to dominate retail. Amazon on Sept. 17 launched Amazon Storefronts, designed for U.S.-based small and mid-size businesses (SMB) that offer products in 27 categories ranging from handmade crafts (think Etsy) to automotive parts, pet supplies, home and business services and more. The site also offers curated collections for things like...

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27 Aug

Is Your Small Business Embracing Technology? (Hint: It Should)

Small business is increasingly going electronic. But is the switch from brick-and-mortar locations to e-commerce cause for concern? According to a recent Gallup poll, 15 percent of small business owners say it’s helping their business, while 16 percent say it’s hurting their business. That leaves a wide moat of 68 percent that say it hasn’t affected them at all. So … what’s the deal? Is technology...

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20 Aug

Online Reviews: Your Small Business Needs Them!

Imagine you just moved to a new city. You’d love for someone to recommend the best restaurant, the most dependable babysitter or the most reliable mechanic – but you don’t know a single soul here. Where do you turn? Google, of course, or whatever your preferred search engine may be. You’ll patronize the restaurant, book the babysitter and hire the mechanic to fix your brakes...

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11 Jun

How Cold Emailing Sets Your Marketing Strategy on Fire

We recently showed you how cold calling can generate hot leads. But picking up the phone and calling a stranger isn’t for everyone. Fortunately, there’s another option: cold emailing. The concept is the same. You’re reaching out to someone who doesn’t know you from Adam or Abby, hoping to establish a connection that will (eventually) lead them to your customer corral. But cold emailing differs...

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07 May

How NOT to Handle Your Small Business Marketing

At Mischa Communications, we’re awesome at telling you what to do. Sometimes we even come off as a bit bossy -- but that’s just because we’re so passionate about showing you the right way to market! This blog post, however, isn’t about the right way to market. It’s about the wrong way. The way that leads you down the road to ruin. The way that...

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30 Apr

The Best of Mischa Communications’ Small Business Blogs

We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady ever since, giving you the latest marketing news, tips and tricks with a little witticism, weirdness and wry humor thrown in along the way. Some of you have been on this wild ride with us from...