Does Small Business Product Packaging Really Make a Difference?
Never judge a book by its cover. Beauty is in the eye of the beholder. It’s what’s on the inside that counts. These adages and dozens more like them...... More »
Never judge a book by its cover. Beauty is in the eye of the beholder. It’s what’s on the inside that counts. These adages and dozens more like them...... More »
According to the Small Business Administration, most businesses with less than $5 million in sales allot roughly 6% to 8% of their bottom line for marketing costs. While that...... More »
We’re living in strange, scary times, folks. Schools are closed. Professional sports seasons are canceled. Hand sanitizer and toilet paper are the new gold standard. And suddenly, video conferencing...... More »
If you haven’t experimented with Facebook Live yet, now is the time. According to Facebook, one in five videos posted on the social media platform is a live broadcast....... More »
In case you haven’t heard, video marketing is kind of a big deal. It’s the way the majority of people (72%) prefer to learn about a new product or...... More »
If you’re one of those small business owners who are convinced that brick-and-mortar stores still have a place in an online world — and therefore have a physical store...... More »
Choosing a domain name for your small business website is not unlike naming a child. You want something unique but easy to spell; modern, yet timeless; important without sounding...... More »
Promotional products can play a big part in your small business marketing strategy. These branded “gimmies” — think pens, calendars, magnets, t-shirts and tote bags — are a great...... More »
Imagine two competing restaurants. One has a menu the size of a newspaper that includes everything from prime rib to pizza to pancakes. The other only serves fried chicken....... More »
One would think that the business card would have been among the first casualties of an increasingly paperless world. One would be wrong. Despite all odds, business cards are...... More »