The Power of Brand Advocacy
Do you have loyal fans? Turn them into brand advocates! Brand advocacy — simply put, when an individual cheerleads your business — is important for any company of any...... More »
Wealth Management Branding: How to Craft a Distinctive Identity
The wealth management landscape is competitive, to say the least. The market is saturated with businesses just like yours, all vying for a lucrative but relatively limited client pool....... More »
Brand Refresh Vs. Rebrand: How Do You Decide?
All successful businesses grow and change over time. What you started with on opening day is likely a lot different than what you’re looking at right now. Have your...... More »
Can Your Business Make Noise With Audio Branding?
The now-iconic McDonald’s jingle. The Netflix start-up sound. NBC’s three chimes. All of these are examples of audio branding — and we bet you can hear them in your...... More »
How to Make Your Financial Firm’s Brand Shine
Business marketing is a complex field, but when you boil it down, your main goal is to position your brand as No. 1. You want to be the financial...... More »
What Is Your Business’s Digital Reputation?
When was the last time you Googled your small business? If it has been a while, go do it now. We’ll wait. How did it go? Did you like...... More »
How Important Is Small Business Brand Identity?
If you’re wondering how brand identity can set you apart, imagine two thrift stores sitting side by side. The first has folding tables piled high with other people’s discarded...... More »
Get Your Brand Seen: 5 Places Your Small Business Logo Should Appear
You already know how important your small business logo can be. It’s a huge chunk of your brand identity, and if you’ve done the legwork to make sure it’s...... More »
How to Make a Great Small Business Media Kit
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
Does Small Business Product Packaging Really Make a Difference?
Never judge a book by its cover. Beauty is in the eye of the beholder. It’s what’s on the inside that counts. These adages and dozens more like them...... More »