Can Your Business Make Noise With Audio Branding?
The now-iconic McDonald’s jingle. The Netflix start-up sound. NBC’s three chimes. All of these are examples of audio branding — and we bet you can hear them in your...... More »
How to Make Your Financial Firm’s Brand Shine
Business marketing is a complex field, but when you boil it down, your main goal is to position your brand as No. 1. You want to be the financial...... More »
What Is Your Business’s Digital Reputation?
When was the last time you Googled your small business? If it has been a while, go do it now. We’ll wait. How did it go? Did you like...... More »
How Important Is Small Business Brand Identity?
If you’re wondering how brand identity can set you apart, imagine two thrift stores sitting side by side. The first has folding tables piled high with other people’s discarded...... More »
Get Your Brand Seen: 5 Places Your Small Business Logo Should Appear
You already know how important your small business logo can be. It’s a huge chunk of your brand identity, and if you’ve done the legwork to make sure it’s...... More »
How to Make a Great Small Business Media Kit
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
Does Small Business Product Packaging Really Make a Difference?
Never judge a book by its cover. Beauty is in the eye of the beholder. It’s what’s on the inside that counts. These adages and dozens more like them...... More »
How Do I List My Small Business on Google Maps?
If you’re one of those small business owners who are convinced that brick-and-mortar stores still have a place in an online world — and therefore have a physical store...... More »
What Is Your Small Business’s Unique Selling Proposition (USP)?
Imagine two competing restaurants. One has a menu the size of a newspaper that includes everything from prime rib to pizza to pancakes. The other only serves fried chicken....... More »
6 Dos and Don’ts for the Perfect Business Card
One would think that the business card would have been among the first casualties of an increasingly paperless world. One would be wrong. Despite all odds, business cards are...... More »