Between Black Friday and Cyber Monday, you’ll find another, lesser-known shopping holiday that’s right up your alley: Small Business Saturday. It’s a day for businesses just like yours to...... More »
There was a time, not so long ago, when business cards were ubiquitous. You couldn’t go much further than the corner café without someone pressing a 3.5 x 2-inch...... More »
What does your website say about your small business? We’re not talking about the obvious stuff, such as hours, contact information and locations. (You should include those things; otherwise,...... More »
Let’s be honest: Brand awareness is kind of a big deal. It’s the reason people fly Delta instead of “Discount Dan’s Awesome Airline,” the reason people ask for a...... More »
A few years back, the marketing world started whispering a new buzzword: “hyperlocal.” Then the whispers became louder, and before long, people were shouting it from the rooftops: “Hyperlocal...... More »
Newsletters. Sure, they’re slightly reminiscent of those missives you were supposed to bring home to your parents from elementary school but ended up becoming paper airplanes instead. However, when...... More »
Assuming you’ve had access to the outside world for the past few weeks, you’ve surely heard about Pokémon Go. This mobile game has captivated the nation, leading otherwise sane...... More »
What do Nike’s swoosh, McDonald’s golden arches and Mischa Communications’ multi-colored chameleon all have in common? They’re all logos that are instantly recognizable to their clients, customers and fans....... More »
We talk a lot about inexpensive marketing strategies, but let’s be honest. You’re small, and if you’re just starting out, even “inexpensive” can be beyond your budget. Don’t worry!...... More »
Dealing with a struggling small business brand is like purchasing a run-down home: Sometimes you can fix the issues with a fresh coat of paint and some new plumbing,...... More »