Here’s My Card: Should Your Small Business Go Back to Business Cards?
There was a time, not so long ago, when business cards were ubiquitous. You couldn’t go much further than the corner café without someone pressing a 3.5 x 2-inch...... More »
Brand Yourself: Designing Your Small Business Website
What does your website say about your small business? We’re not talking about the obvious stuff, such as hours, contact information and locations. (You should include those things; otherwise,...... More »
4 Ways to Build Your Small Business’ Brand Awareness
Let’s be honest: Brand awareness is kind of a big deal. It’s the reason people fly Delta instead of “Discount Dan’s Awesome Airline,” the reason people ask for a...... More »
What Is Hyperlocal Marketing, And Does Your Small Business Need It?
A few years back, the marketing world started whispering a new buzzword: “hyperlocal.” Then the whispers became louder, and before long, people were shouting it from the rooftops: “Hyperlocal...... More »
Extra! Extra! Read All About It! Your Guide to Small Business Newsletters
Newsletters. Sure, they’re slightly reminiscent of those missives you were supposed to bring home to your parents from elementary school but ended up becoming paper airplanes instead. However, when...... More »
What Pokémon Go Can Teach Us About Small Business Marketing
Assuming you’ve had access to the outside world for the past few weeks, you’ve surely heard about Pokémon Go. This mobile game has captivated the nation, leading otherwise sane...... More »
5 Tips to Make Your Small Business’ Logo Legendary
What do Nike’s swoosh, McDonald’s golden arches and Mischa Communications’ multi-colored chameleon all have in common? They’re all logos that are instantly recognizable to their clients, customers and fans....... More »
10 Free Ways to Market Your Small Business
We talk a lot about inexpensive marketing strategies, but let’s be honest. You’re small, and if you’re just starting out, even “inexpensive” can be beyond your budget. Don’t worry!...... More »
3 Times Your Small Business Brand Needs a Stick of Dynamite
Dealing with a struggling small business brand is like purchasing a run-down home: Sometimes you can fix the issues with a fresh coat of paint and some new plumbing,...... More »
Editors Keep an Eye on Your Small Business
Typos, while certainly undesirable, won’t have a long-lasting effect on your small business, right? A couple of transposed letters or an extra space between two words or a simple...... More »