Can Your Business Make Noise With Audio Branding?
The now-iconic McDonald’s jingle. The Netflix start-up sound. NBC’s three chimes. All of these are examples of audio branding — and we bet you can hear them in your...... More »
The now-iconic McDonald’s jingle. The Netflix start-up sound. NBC’s three chimes. All of these are examples of audio branding — and we bet you can hear them in your...... More »
Business marketing is a complex field, but when you boil it down, your main goal is to position your brand as No. 1. You want to be the financial...... More »
When was the last time you Googled your small business? If it has been a while, go do it now. We’ll wait. How did it go? Did you like...... More »
If you’re wondering how brand identity can set you apart, imagine two thrift stores sitting side by side. The first has folding tables piled high with other people’s discarded...... More »
You already know how important your small business logo can be. It’s a huge chunk of your brand identity, and if you’ve done the legwork to make sure it’s...... More »
Have you ever dreamed of your small business being featured in the local newspaper? Thought about how cool it would be if the media showed up to your next...... More »
Never judge a book by its cover. Beauty is in the eye of the beholder. It’s what’s on the inside that counts. These adages and dozens more like them...... More »
If you’re one of those small business owners who are convinced that brick-and-mortar stores still have a place in an online world — and therefore have a physical store...... More »
Imagine two competing restaurants. One has a menu the size of a newspaper that includes everything from prime rib to pizza to pancakes. The other only serves fried chicken....... More »
One would think that the business card would have been among the first casualties of an increasingly paperless world. One would be wrong. Despite all odds, business cards are...... More »