Give Your Small Business Content a New Lease on Life
The Winter Olympics have just finished up in South Korea, and for most of us, that means one thing: Our favorite networks will air new episodes of our favorite...... More »
How to Differentiate Your Small Business From the Competition
Always thinking about your small business’ competition? Join the club. Whether you’re selling life insurance, peddling pizzas on the street corner or delivering singing telegrams dressed as a gorilla,...... More »
Holiday Season 101 for Retail Small Businesses
It seems like every year, retail giants begin the holiday shopping season earlier than the last. While Target has vowed to avoid the “Christmas creep” in 2017, other stores...... More »
Is Google AMP Right for Your Small Business?
Google says that more than half of us will ditch a mobile site if it takes longer than three seconds to load. For small businesses, that’s a big problem....... More »
Dynamic Search Ads: Say Goodbye to Keyword Management!
This is part three of a three-part series on using Google AdWords to maximize your small business advertising campaigns. Don’t forget to check out parts one and two, as...... More »
B2B vs. B2C: What Your Small Business Needs to Know
A lot of small business owners don’t understand the distinction between B2B (business to business) and B2C (business to consumer) marketing. After all, it’s still “just” marketing — right?...... More »
What to Do When Your Content Is Awesome (But Not Getting Traffic)
We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop,” and most of all, how to improve it....... More »
5 Tools to Make Your Small Business Content “Pop”
Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to...... More »
Does Guest Blogging for Your Small Business Work? Yes, But …
No less than Matt Cutts, former head of Google’s web spam team, has called it: Guest blogging is dead. You know what’s worse? He said this three years ago...... More »
Keyword Research for Your Small Business Website: A Beginner’s Guide
Keywords drive traffic to your small business blog and website. That’s good. But the right kind of keywords can drive the right kind of traffic, and that’s even better....... More »