What Is Lifecycle Marketing?
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
How to Build Strong Customer Relationships
A small business without customers is like a car without an engine: You can have one without the other, but you won’t get very far. As a small business...... More »
Small Business E-Commerce: 3 Dos and 3 Don’ts
E-commerce isn’t necessarily a large part of your small business’ plan – but it should be. By 2021, e-commerce is expected to have 2.14 billion global buyers and account...... More »
How Online Businesses Can Score on Small Business Saturday
A typical Small Business Saturday conjures up images of smiling, happy people bundled up in hats and scarves, carrying crisply wrapped packages up and down the sidewalks of a...... More »
5 Online Payment Options to Help Your Small Business Collect
Your small business may be a labor of love, but love alone doesn’t pay the bills. If you’re looking to keep your head (and bank account) above water, you’re...... More »
The Pros and Cons of Amazon for Your Small Business
Don’t look now, but Amazon has just taken another giant step in its neverending question to dominate retail. Amazon on Sept. 17 launched Amazon Storefronts, designed for U.S.-based small...... More »
Conversion Tools: Making the Sale Easier
Let’s pretend you own a brick-and-mortar business on a busy city street. The bell over the door chimes merrily, announcing the arrival of a customer. You’re there to greet...... More »
How to Convert Free Trial Users Into Paid Users
If you’ve ever experienced a Costco or Sam’s Club at noon on a Saturday afternoon, you understand the pull of “free.” From chicken to pasta to cookies — and...... More »