Social Media for Cybersecurity Firms: Risks and Rewards
If you’re in cybersecurity, you know the industry moves fast. New threats, data breaches and policy changes happen in real time. Thus, social media is a powerful way to...... More »
About Us Pages: Tedious for Some, But Potential Trouble for Financial Firms
Let’s be honest. “About Us” pages rarely get anyone excited. During a website build or refresh, they feel like just another box to check. For financial firms, however, these...... More »
Why Testimonials Require Careful Handling in Legal Marketing
Testimonials are a fantastic marketing tool. A few positive words from a former client can instantly humanize your firm and help prospective clients feel more confident about picking up...... More »
Email Marketing Dos and Don’ts for Law Firms
Email marketing is a great tool for any business, but law firms need to wield this tool carefully. You obviously want to stay top-of-mind for your clients and prospects,...... More »
Investor Personas: Why Financial Firms Need Them, Too
In marketing, buyer personas are pretty commonplace. Savvy business owners know that the better you understand your audience, the better you can give them exactly what they want. Well,...... More »
Zero-Party Data: The Future of Personalized Marketing Without Privacy Concerns
The marketing world is always changing, but some of the most drastic changes are happening in businesses’ ability to understand their customers. Specifically, as data privacy regulations become tighter,...... More »
What Makes a Great Email Marketing Sequence?
Email is one of the best marketing tools available. With an outstanding return on investment ($36 for every $1 spent), email gives you a lot of bang out of...... More »
The Power of Case Studies in Investment Marketing
Your potential investors have one big question on their minds: “Can this firm deliver results?” Case studies are a fantastic way to answer that question in the affirmative. A...... More »
What Is Demand Generation? (And How Do You Put It to Work?)
Lead generation is one thing. Demand generation is quite another. And a successful business needs both. Lead generation focuses on capturing a customer’s information. Demand generation (often shortened to...... More »
How to Write Persuasive Marketing Copy
Knowing the basics of copywriting is one thing. Crafting persuasive messages that actually convert is something else entirely. Whether you’re writing a blog post, a marketing email or a...... More »