Testimonials are a fantastic marketing tool. A few positive words from a former client can instantly humanize your firm and help prospective clients feel more confident about picking up...... More »
Email marketing is a great tool for any business, but law firms need to wield this tool carefully. You obviously want to stay top-of-mind for your clients and prospects,...... More »
In marketing, buyer personas are pretty commonplace. Savvy business owners know that the better you understand your audience, the better you can give them exactly what they want. Well,...... More »
The marketing world is always changing, but some of the most drastic changes are happening in businesses’ ability to understand their customers. Specifically, as data privacy regulations become tighter,...... More »
Email is one of the best marketing tools available. With an outstanding return on investment ($36 for every $1 spent), email gives you a lot of bang out of...... More »
Your potential investors have one big question on their minds: “Can this firm deliver results?” Case studies are a fantastic way to answer that question in the affirmative. A...... More »
Lead generation is one thing. Demand generation is quite another. And a successful business needs both. Lead generation focuses on capturing a customer’s information. Demand generation (often shortened to...... More »
Knowing the basics of copywriting is one thing. Crafting persuasive messages that actually convert is something else entirely. Whether you’re writing a blog post, a marketing email or a...... More »
Are you looking for a way to engage your B2B (business-to-business) or higher-end B2C (business-to-customer) audience? Do you want to demonstrate your expertise in your field and level up...... More »
Throughout the years, we’ve talked a ton about the benefits of email marketing. With a sky-high ROI and a relatively short learning curve, we believe that it’s one of...... More »