Small Business Marketing: The COVID-19 Effect
The COVID-19 pandemic changed the way we do nearly everything. Jobs were made remote. School took place over Zoom. Businesses closed their doors, slashed their hours or enforced capacity...... More »
The COVID-19 pandemic changed the way we do nearly everything. Jobs were made remote. School took place over Zoom. Businesses closed their doors, slashed their hours or enforced capacity...... More »
We’re all thinking it! Should my business be on TikTok? The not-so-simple answer is: maybe. Despite common misconceptions, TikTok is not just a platform for Gen Z or content...... More »
Once upon a time, not so very long ago, “keyword stuffing” would get you somewhere. You paid a poor, overworked copywriter a fraction of a penny per word to...... More »
Mary is a 34-year-old professional from Baton Rouge. At a recent trade show, she dropped her business card in the glass bowl on your table for the opportunity to...... More »
How many emails do you delete each day without opening them? 10? 50? 100? Behind every email you casually throw in your virtual trash can, there’s a small business...... More »
How is your latest marketing campaign going? We’re not looking for adjectives like “decent,” “pretty well” or “fantastic.” We want specifics. What’s your conversion rate? How many opens are...... More »
What if there was a tool that helped you find leads for your small business? And not just any leads, either: We’re talking best-fit, low-hanging, extremely-likely-to-convert leads that are...... More »
For small business owners, there are few images as sad as an abandoned shopping cart. Your customer carefully selected the goods and services they put in their cart. They...... More »
Pretend you’re trying to lure in a stray cat. How would you go about it? You’re not going to run toward it, arms flailing and screaming “Here, kitty, kitty”...... More »
Small business marketing can be difficult on a good day. On a bad day, it can seem downright impossible. How do you generate leads? How do you qualify them?...... More »