How to Keep Your Small Business on Facebook’s Good Side
Marketing on Facebook is one of the best things you can do for your small business. It’s also one of the most frustrating. What worked yesterday may not work...... More »
Facebook Canvas: Your Mobile Ads, Supersized!
It’s no secret that Facebook has become a big player in advertising, accounting for 16% of the world’s digital ad spending and 23% of global mobile digital ad spend....... More »
Your Small Business Customers Need Facebook Groups. Here’s Why.
You probably already have a Facebook page for your small business. (If not, we need to talk!) And because that Facebook page is super successful, gets a ton of...... More »
Chatbots: Your New Marketing BFF
As a small business owner, you likely get asked the same questions day in and day out. “What time do you open?” “Where’s my order?” “Do you ship outside...... More »
What to Do When Your Content Is Awesome (But Not Getting Traffic)
We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop,” and most of all, how to improve it....... More »
Facebook Messenger: The Marketing Channel You Can’t Ignore Anymore
If you had the chance to reach over more than a billion new customers for your small business, would you take it? Clearly, the question is rhetorical — who...... More »
Facebook Advertising: How to Maximize Your Small Business Ad Bucks
Here’s a fast fact about Facebook advertising: According to Hootsuite, Facebook mobile ads have 9.1x higher click-through rates than ads found anywhere else on the web. The takeaway? If...... More »
4 Easy Ways to Boost Targeted Traffic to Your Small Business Website
Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want...... More »
A Small Business Guide to Winning Followers and Finding Fans
Do you like Coca-Cola? According to its Facebook page, 102.7 million other people do, too. How about Disney? You’re now in the company of 50.6 million fellow fans. Katy...... More »
Mischa’s Recipe for Small Business Success
Everyone loves a good recipe. They’re easy to follow, passed down from generation to generation, and (most of the time, at least) you get a reasonably consistent outcome each...... More »