BBB Warns Small Businesses About Marketing Scams
As comedian Tom Segura is wont to say: “Some people suck.” And we think fraudsters who trick small businesses out of their hard-earned money using marketing scams suck a...... More »
Keyword Research: The Basics
Once upon a time, not so very long ago, “keyword stuffing” would get you somewhere. You paid a poor, overworked copywriter a fraction of a penny per word to...... More »
Nurturing Prospects: How to Go From Cold Email to First Phone Call
Mary is a 34-year-old professional from Baton Rouge. At a recent trade show, she dropped her business card in the glass bowl on your table for the opportunity to...... More »
4 Small Business Marketing Tips for Summer 2021
After so recently enduring “The Year that Wouldn’t End,” it almost seems impossible that we’re nearly halfway through its successor. Indeed, summer is almost officially open for business. As...... More »
How to Track Your Marketing Campaign
How is your latest marketing campaign going? We’re not looking for adjectives like “decent,” “pretty well” or “fantastic.” We want specifics. What’s your conversion rate? How many opens are...... More »
8 Questions to Ask a Small Business Marketing Agency
You’ve decided to outsource some or all of your marketing needs. Congratulations! You’re going to save so much time, energy and money! But before we break out the champagne...... More »
How to Use Email to Lure in Your Small Business Leads
Pretend you’re trying to lure in a stray cat. How would you go about it? You’re not going to run toward it, arms flailing and screaming “Here, kitty, kitty”...... More »
Losing Your Small Business Leads? Here’s How to Get Them Back!
We’ve all been there a time or two. We have a qualified lead. Emails have been exchanged. Maybe we’ve even hammered out some details over a cup of coffee....... More »
How Does Content Marketing Help Small Businesses?
If you’ve been laboring under the delusion that content marketing is “just blogging,” allow us to knock your collective socks off. It’s not. At all. For all intents and...... More »
Marketing Automation Tools: Should Your Small Business Trust Them?
Small business marketing can be difficult on a good day. On a bad day, it can seem downright impossible. How do you generate leads? How do you qualify them?...... More »