Competitive Research Tips for Business Marketers
Competition is everywhere. McDonald’s has Burger King. Walmart has Target. Chase has Wells Fargo. Whether you know it or not, your small business has competition, too. And it’s high...... More »
Marketing Tips for Business-to-Consumer (B2C) Companies
Business-to-consumer (B2C) companies are what most people think of when they think of your average business. They’re not the only type of business, of course. Business-to-government (B2G) firms, for...... More »
When Are Infographics Right for Your Business?
Would you like your next piece of content to get 30 times more views and up to 650% more engagement? Try creating an infographic. Infographics are a mixture of...... More »
Can Co-Marketing Work for Your Business?
Co-marketing is when two or more businesses team up for the purpose of sharing marketing costs, growing their audiences, and/or developing new products, services or promotions. Let’s say Bob...... More »
Does Word of Mouth Still Have a Place in Business Marketing?
Despite how much money gets plowed into other types of marketing each year, the answer to this blog’s title is still a rhetorical question. The obvious answer is “Yes,...... More »
Financial Services Are Digitizing. Their Marketing Should, Too
When was the last time you physically walked into a bank, a wealth management firm or your broker’s office? If you’re like most people, the answer is probably “not...... More »
How to Tell Your Financial Services Firm’s Story
Every small business has a story to tell. Betty started a gluten-free bakery because her daughter was diagnosed with celiac disease. And Conrad opened a bed and breakfast because...... More »
Business Marketing 101: How Does Email Marketing Work?
Email is the single best marketing strategy for your small business. Period. End of story. If you can only do one single thing to promote your brand, email marketing...... More »
What Is Your Business’s Value Proposition?
One of the most important concepts to understand as you’re marketing your business is your value proposition. Imagine you’re visiting the in-laws in a small town a few states...... More »
Business Marketing 101: How to Capture Prospects’ Information
Who is your target market? If you said “everyone,” you’re probably wrong. As a small business, you can’t market to everyone. You don’t have the time or the money....... More »