3 Ways LinkedIn Groups Can Build Your Small Business Brand
LinkedIn originally was created as a networking site for professionals, but it might seem a bit stiff and stodgy compared to the younger, fresher Facebook and Twitter vibe —...... More »
5 Marketing Musts for New Small Business Owners
As a new small business owner, you’ll learn quick, fast and in a hurry just how important a fantastic marketing strategy is to your eventual success. After all, no...... More »
4 Small Business Marketing Ideas for the Fourth of July
Independence Day is just around the corner, and with it comes the traditional BBQs, beach parties and fireworks displays. But unless you happen to sell burgers, beach towels or...... More »
3 Surprising Insights for Marketing Your Small Business to Baby Boomers
When it comes to baby boomers, you need to know two important things: 1) There are a lot of them (76 million at last count); and 2) They have...... More »
Consumer Education: A Key to Your Small Business’ Success
The advent of the internet has turned people into a discerning lot. It’s no longer enough to sell the best whirligig – your customers want a six-page white paper...... More »
Cross-Channel Marketing for Your Small Business
You have plenty of ways to market your small business. Twitter, Facebook, LinkedIn, email, direct mail, blogs, websites, mobile offers – the list goes on and on, and quite...... More »
4 E-Payment Options for Your Small Business
In the not-so-distant past, there were three basic ways to pay for goods and services: cash, check or credit card. Now, we have NFC (near field communication) devices that...... More »
Who Has What It Takes to Be Your Small Business’ Ideal Customer?
Imagine that you’re placing a help wanted ad for your small business’ ideal customer. What does it say? If your only qualifications are “breathing” and “has valid credit card,”...... More »
The Death of the QR Code & What It Means for Your Small Business
Sad news out of marketing world today: The QR code is dead after a long battle with functionality, obsoleteness and terminal over saturation. QR codes were once thought to...... More »
Truth in Marketing: 3 Tips to Keep Your Small Business Honest
Promoting your small business is a vital part of your job. If no one’s willing to buy what you’re selling, you’re sunk. But while you should never sell yourself...... More »