Depending on who you ask, somewhere between 70% and 95% of purchasing decisions happen subconsciously rather than logically. While facts and features surely influence some of our choices, it’s...... More »
If your brand was a person, who would it be? A fearless Hero determined to make a positive impact? A wise Sage sent to guide your audience in the...... More »
No one loves to hear the word “audit,” especially during tax season. Fortunately, we’re not talking about thatkind of audit. A marketing audit is a much friendlier process that...... More »
When it comes to marketing, you can’t beat word of mouth. It’s one of the most powerful and cost-effective tools you have at your disposal. When clients refer their...... More »
Lead generation is one thing. Demand generation is quite another. And a successful business needs both. Lead generation focuses on capturing a customer’s information. Demand generation (often shortened to...... More »
In social media, there is only one constant: change. New platforms emerge. Historically popular platforms falter. Trends come and go. To stay relevant, businesses need to be ready to...... More »
Most of us have a lot on our plates this time of year. There are halls to be decked, gifts to be gifted and merriment to be made. Your...... More »
In a world where most of us are never more than an arm’s length away from our smartphones, SMS (Short Message Service) marketing is a fantastic way for a...... More »
The big yellow school buses are back on the road, football is back on television, and pumpkin spice is back on the menu at your favorite coffee shop. This...... More »
The days of high-pressure scare tactics, exaggerated claims and exploitative marketing are numbered. Newer generations of consumers are smarter and savvier than ever, and they’re demanding that the brands...... More »