In social media, there is only one constant: change.
New platforms emerge. Historically popular platforms falter. Trends come and go. To stay relevant, businesses need to be ready to adapt at the drop of the proverbial hat.
We don’t know what the future holds. But we do know what’s working on social media right now. So, as we kick off the new year, let’s look at some of the top social media tactics that can help small businesses thrive in 2025.
5 Ways to Elevate Your Social Media Presence This Year
#1: Pick the Right Platforms
If you’re still trying to have a vibrant presence on every single social media platform, you might actually be missing the mark.
In 2025, focus on the platforms that truly matter to your target audience. Every platform has its own vibe and audience, so be thoughtful about where you choose to exist.
For example, if you’re targeting a younger crowd, TikTok is the place to be. Businesses looking to literally “show off” can do well on Instagram. LinkedIn is a great place for business-to-business marketing. While Facebook is still relevant, it’s become more about ads and community-building through groups.
The takeaway: Don’t spread yourself too thin — there’s little upside and a lot of downside.
#2: Embrace Video
If you’re not using video in 2025, you’re missing out. Platforms such as TikTok, Instagram Reels, and YouTube Shorts lead the charge when it comes to engaging audiences. Why? Because short, bite-size videos are perfect for today’s (admittedly shrinking) attention spans.
By the way, some businesses make the mistake of assuming you need a fancy production team to do social video. You don’t – just be authentic! Take behind-the-scenes footage, create quick how-tos, or just share fun moments from your day-to-day business life. (Bonus points for humor, especially if you want to resonate with younger generations.)
And don’t forget about live streaming! It’s an amazing way to connect with your audience in real-time. Host Q&A sessions, product reveals or live tours of your business to build a deeper connection.
#3: Get Personal With Your Community
People are more likely to buy from you if they feel connected to your brand. In 2025, using social media to build a community around your business will help to keep your audience engaged and loyal.
Respond to comments, DMs, even the occasional meme. Show the human side of your brand. Create spaces for your customers to interact, like a Facebook group or a Discord channel. These spaces can become great places for discussions, feedback and even sharing user-generated content.
Speaking of which, user-generated content (UGC) is a goldmine. When your customers share their experiences, their friends see it, and suddenly, your brand feels more trustworthy.
Encourage reviews, repost content from your customers, and consider running contests or other promotions to get people involved.
#4: Make Shopping Simple
Shoppable posts are everywhere, and they’re a game-changer for small businesses. In 2025, social commerce is only going to get bigger, so it’s time to get in on the action.
Platforms such as Instagram and TikTok have made it easier than ever to sell directly through their apps. Whether you’re tagging products in posts or offering exclusive deals via stories, social commerce makes it simple for your followers to shop without ever leaving the platform.
If you’re not offering this yet, it’s a great opportunity to turn your social media presence into a direct-sales opportunity.
#5: Put It to the Test
It’s OK to treat social media as a playground for experimentation … within certain limits, anyways.
Don’t be afraid to try new things — whether it’s using a new feature on a platform or experimenting with different types of content. Maybe you try a viral TikTok challenge or post a funny meme on LinkedIn (yes, it can work!). Use A/B testing to figure out what your audience responds to and adjust accordingly. The most successful businesses on social media are the ones that stay flexible and evolve with the trends.
Just be responsible. While social media can be fun, and a very short attention span can minimize the impact of dud posts, you don’t want to go overboard and risk alienating (or even antagonizing) your audience.
2025 Is Here! Are You Ready?
Social media isn’t a set-it-and-forget-it strategy — it’s a liquid landscape. From focusing on the right platforms to embracing video content and building community, there are plenty of ways to level up your social media game in 2025.
Do you need some help making a marketing splash in the new year? Mischa Communications has just what you need to become the talk of the town. Let’s make a date.