Pros and Cons of Twitter Marketing
Last week, we explored some of the pros and cons of marketing your small business on Facebook. Although there are a few drawbacks – namely, cost and time –...... More »
Pros and Cons of Facebook Marketing
The perfect marketing channel does not exist. If it did, everyone would be using it … and this blog wouldn’t need to exist. You have plenty of ways to...... More »
What Is Scarcity Marketing?
Act now! Ending soon! Offer limited to stock on hand! All of the above phrases are examples of scarcity marketing – a marketing tactic that involves tapping into people’s...... More »
What Is Your Business’s Digital Reputation?
When was the last time you Googled your small business? If it has been a while, go do it now. We’ll wait. How did it go? Did you like...... More »
5 Tips to Take Your Email Marketing to the Next Level
How does a 4,200% ROI sound? According to Hubspot, that is a very real number for small businesses with a solid email marketing strategy, which can generate $42 for...... More »
Small Business Marketing: The COVID-19 Effect
The COVID-19 pandemic changed the way we do nearly everything. Jobs were made remote. School took place over Zoom. Businesses closed their doors, slashed their hours or enforced capacity...... More »
Business Marketing Strategies for Fall 2021
Many Americans consider fall to be the best season of the year. Autumn foliage. Pumpkin-spice everything. Apple pie. Cooler weather. A bundle of holidays … … And a whole...... More »
BBB Warns Small Businesses About Marketing Scams
As comedian Tom Segura is wont to say: “Some people suck.” And we think fraudsters who trick small businesses out of their hard-earned money using marketing scams suck a...... More »
3 Dos (And 3 Don’ts!) of Video Marketing
In case you missed it: Video marketing is hot, hot, hot. Consider the stats. Ninety-two percent of businesses that use video marketing consider it an “essential part” of their...... More »
Keyword Research: The Basics
Once upon a time, not so very long ago, “keyword stuffing” would get you somewhere. You paid a poor, overworked copywriter a fraction of a penny per word to...... More »