Business Marketing Strategies for Fall 2021

business marketing strategies fall 2021

Many Americans consider fall to be the best season of the year. Autumn foliage. Pumpkin-spice everything. Apple pie. Cooler weather. A bundle of holidays …

… And a whole lot of potential themes for some fall business marketing strategies.

Most good marketing strategies can be executed across the entire calendar. But the passing of each season presents a number of ways in which you can spruce up your business’s messaging and graphics.

Here, we’ll explore a few quick ideas for the coming months:

3 Quick Business Marketing Strategies for Fall 2021

Line up your dates

Fall is chock full of holidays and other noteworthy dates around which you can center your marketing efforts. Just remember: Depending on the nature of your business, some holidays might be better than others — a law firm might have a hard time offering “spooky” Halloween deals, while a putt-putt course might not be best suited to take advantage of Cyber Monday.

Here are the holidays that businesses should pay attention to in fall 2021:

  • Sept. 6: Labor Day
  • Oct. 11: Indigenous Peoples’ Day
  • Oct. 16: Sweetest Day
  • Oct. 31: Halloween
  • Nov. 11: Veterans’ Day
  • Nov. 25: Thanksgiving
  • Nov. 26: Black Friday
  • Nov. 27: Small Business Saturday
  • Nov. 29: Cyber Monday

Fall-themed events and giveaways

They’re cliché, but they work: Fall-themed promotions are a way to get people into the season, and let’s be honest — people are always looking for reasons to get into the season.

Host an Instagram contest where your followers can submit their best foliage photos. Provide cider and hors d’oeuvres-sized slices of pumpkin pie to people browsing your store. Give 10% off to patrons who show up in costume.

Just remember: Don’t discount yourself to death. Fall-themed promotions are meant to appeal to customers’ creativity. You don’t need to offer massive deals to get people interested.

Build your email lists

Of course, the more email subscribers you have, the more people you can inform about your holiday deals and fall-themed events — and, of course, start nurturing leads.

Here are a few ways to bulk up your email lists.

Create an “email to a friend” button in your outgoing emails (and consider some sort of incentive for doing so). Create a lead-generation offer — for instance, visitors to your website can download a free white paper in exchange for providing their emails. You can even shake up the list you already have by sending out an opt-in message. This weeds out subscribers who were checked out and identifies who might be more responsive to additional messaging.

We Can Help You Crank Up the Marketing Creativity

Fall is loaded with marketing opportunities for businesses of all stripes, not to mention, it’s a vital setup period for the all-important holiday shopping season.

In short: Don’t let the next few months go to waste!

Mischa Communications can help you put together the best marketing pushes for any time of year. Give us a call or visit us online today.