5 Professional Development Sources for Small Business Owners
Small business owners are a diverse lot. Some of you have a fancy business degree from a fancier university; others haven’t seen the inside of a classroom since shortly...... More »
Online Reviews: Your Small Business Needs Them!
Imagine you just moved to a new city. You’d love for someone to recommend the best restaurant, the most dependable babysitter or the most reliable mechanic – but you...... More »
11 Classic Fails in Social Media Marketing
Social media: Done correctly, it’s a fantastic marketing tool for your small business. However, when done the wrong way, you can sully your brand and send customers packing. That’s...... More »
Can Customer Referrals Boost Your Bottom Line? Yes!
Pop quiz: Which of the following two options will bring in more customers? A killer marketing campaign A current customer boasting to their friends and family about how awesome...... More »
Will YouTube Work for Your Small Business Marketing?
YouTube. To some, it’s a video sharing site that your kids use to watch videos of other kids playing games, making slime or “unboxing” their recent Amazon deliveries. But...... More »
Brand Yourself: Designing Your Small Business Website
What does your website say about your small business? We’re not talking about the obvious stuff, such as hours, contact information and locations. (You should include those things; otherwise,...... More »
5 SEO Myths (And the Truths You Should Know)
Google is a secretive beast. No one is ever quite sure how and why they prioritize one site and shove another to the bottom of the barrel. And because...... More »
4 Red-Hot Tips for “Cold” Direct Mailing
It’s starting to look and feel a lot like summer. As the mercury rises, Mischa Communications has spent the last couple of weeks keeping you cool with tips for...... More »
How Cold Emailing Sets Your Marketing Strategy on Fire
We recently showed you how cold calling can generate hot leads. But picking up the phone and calling a stranger isn’t for everyone. Fortunately, there’s another option: cold emailing....... More »
Cold Calling Can Generate Hot Leads
We’ve all been there. The phone rings just as we’re sitting down to dinner. There’s a stranger on the other end of the line, trying their best to sell...... More »