The days of high-pressure scare tactics, exaggerated claims and exploitative marketing are numbered. Newer generations of consumers are smarter and savvier than ever, and they’re demanding that the brands...... More »
In the marketing race, there’s no such thing as “middle of the pack.” As Ricky Bobby would say: If you’re not first, you’re last. This means staying on top...... More »
Most business marketers understand that content is a fundamental part of any marketing strategy. But creating it isn’t enough. You also need to know how it’s performing. Metrics and...... More »
We talk a lot about content creation: why it’s important, how to get more likes and shares, and even how to tailor it to different audiences. Original content deserves...... More »
Social media is a great way to spread the word about your business, get to know your audience’s preferences, and connect with them on a deeper level. But with...... More »
If you’re the face of your business, your agenda will include public speaking from time to time. While a few people love taking center stage, most approach it with...... More »
Generation Z — America’s youngest adult generation — is starting to flex its financial muscle. And if you aren’t tailoring your marketing strategies to include Gen Z, you’re missing...... More »
Do you have loyal fans? Turn them into brand advocates! Brand advocacy — simply put, when an individual cheerleads your business — is important for any company of any...... More »
In recent years, environmental, social and governance (ESG) investing has surged in popularity, with investors increasingly prioritizing sustainability and ethical considerations alongside financial returns. This trend has led to...... More »
Business-to-business (B2B) marketers share many of the same responsibilities as their business-to-consumer (B2C) counterparts … but they also face a different set of challenges. Because you’re not pitching directly...... More »